Senior marketing manager
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I want to express my interest in augmenting your leadership team with my experience and accomplishments as a marketing professional who is capable of driving breakthrough results.
As a senior manager in India's largest Cryptocurrency organisation, I devised both the creative and technical elements of marketing strategies such as data mining, branding, digital/print collateral development, converting leads, customer segmentation/profiling, and CRM techniques.
Please go through the following marketing accomplishments in my current role: -Started marketing from the scratch and grew the user base to 20 million users within a span of 2 years.
-Utilize the set marketing budget to its maximum extent in order to drive leads and build and maintain a positive reputation.
-Coordinate with stakeholders for developing and implementing annual marketing strategies.
-Keep a tab on ROI and KPIs of the various ongoing marketing projects.
-Ensure that the website content is consumer-oriented.
-Oversee the user research programs.
-Stay up-to-date with market dynamics and other statistical data to help identify new and effective growth strategies.
-Monitor the performance of more than 50+ marketing channels.
-Formulated a strategy to increase acquisition and decrease churn.
-Established a strategic Social Media Plan that led to an increase in Facebook followers by 100k and Instagram followers by 190k.
-Experience in handling high budget campaigns such as Indian Premier League and ICC World Cup
-Built, Scaled & Grew the marketing function over the past years, while reporting directly to the head of growth and working directly with the CEO of Coinswitch.
Developed the Acquisition Playbook without Google & Facebook.
