Mayur Mhaske

Tech-driven Marketing Specialist with 9+ years of experience in leading global Marketing Operations, Digital Marketing and RevOps-aligned teams across enterprise IT and B2B SaaS environments. Proven track record in recruiting, training, and nurturing high-performing marketing operations talent, building scalable internal playbooks, and optimizing cross-functional SLA execution. Master in architecting scalable marketing automation frameworks (Marketo Certified), driving predictive lead scoring, lifecycle mapping, and accelerating MQL-to-SQL pipeline velocity.

Passionate about leveraging marketing technology to enhance operational efficiency, accelerate lead generation and conversion cycle, and improve customer engagement at every touchpoint. Skilled at aligning complex martech ecosystems with business goals to enhance pipeline efficiency, maximize marketing ROI, and deliver executive-level analytics for data-driven decision-making.

Senior Marketing Operations & Digital Specialist at Tracelink India Pvt Ltd (2021-11 – Present)

• Team Leadership & Development: Recruited, trained, and mentored a high-performing team of marketing operations specialists, establishing standard SOPs to scale global campaign throughput.
• Marketing Operations & RevOps Alignment: Spearhead end-to-end global marketing operations and lead management, enforcing cross-functional SLAs to align MQL-to-SQL handoffs and boost pipeline.
• Enterprise Automation & Lead Architecture: Architected Marketo workflows for lead scoring, automated routing, and multi-track nurture programs, improving database health and lead quality.
• Martech Integration & Conversational AI: Implemented AI chatbot workflows integrated with Marketo and Salesforce (SFDC) to capture high-intent site visitors and increase conversion rates.
• Executive Business Intelligence & Reporting: Built executive dashboards in Salesforce and DOMO, reducing reporting cycles by 50%+ and delivering real-time visibility into ROI, pipeline, and KPIs.
• Multi-Channel Digital Campaigns: Managed integrated digital campaigns across paid and organic channels, optimizing audience targeting to drive higher lead volume and pipeline conversion.
• Community Platform Optimization: Led operational enhancements for the global community platform, automating nurture tracks, approvals and event promotions to increase engagement.
• Social Media Strategy: Executed targeted paid and B2B organic social media marketing initiatives to expand brand reach across key market segments.

Digital Marketing Manager at Gurucul Solutions Pvt. Ltd (2019-12 – 2021-11)

• Multi-Channel Campaign Management: Directed integrated B2B acquisition campaigns across Google and LinkedIn Ads and SEO to expanding organic visibility and accelerating inbound lead generation.
• Pardot Automation & Lead Lifecycle: Built end-to-end Pardot marketing automation workflows, implementing predictive lead scoring, automated nurture sequences, and lifecycle retention campaigns.
• Cross-Functional Sales Alignment: Partnered closely with Product and Sales Engineering teams to optimize campaign targeting, elevate lead quality, and improve overall pipeline conversion.
• Funnel Analytics & Performance Tuning: Analyzed campaign performance using Google Analytics and Salesforce, surfacing actionable insights to optimize customer acquisition costs and marketing ROI.

Executive - Marketing Communication at Messung Group of Companies (2016-02 – 2019-12)

• Brand Communications & Marketing Operations: Managed 360-degree marketing operations, corporate communications, and digital strategy for multiple group companies.
• SEO & Organic Growth Strategy: Executed comprehensive SEO, content marketing, and inbound social media strategies, significantly expanding search visibility and audience engagement.
• E-Commerce & Digital Presence: Oversaw product listings, brand messaging, and promotional campaigns on Amazon and Flipkart, broadening digital reach and discoverability.

MBA in International Business – Sinhgad Academy of Engineering, University of Pune (2016)

MBA in Marketing – Sinhgad Academy of Engineering, University of Pune (2014)