Md Amjad Ansari

Results-driven Digital Marketing Specialist with 5 years of experience, including 2+ years of specialized focus in the airline and travel industry. Proven expertise in technical SEO, AI-optimized content strategy, and team leadership. Additionally skilled in high-converting Google Ads (PPC) campaigns, keyword targeting for high-intent travellers, and maximizing ROI through strategic budget management.

SEO & Paid Ads Expert at FareBarber (2025-07 – 2026-03)

• Proven experience in travel paid campaigns with good budget handling.
• Research and analyse competitors' advertising links and strategize the best plan ahead for the business.
• Optimize ad copy and landing pages to improve quality scores and ensure high lead quality.
• Conduct comprehensive keyword research targeting high-intent traveller segments.
• Analyse and optimize PPC campaigns; create, maintain, and optimize paid campaigns on google.
• Working with other team members to align PPC strategies with overall marketing objectives.
• Deliver quality leads consistently that convert into real revenue for the business

SEO Team Leader at Webvio Technologies Pvt Ltd (2025-04 – 2025-07)

• Led and mentored a team of SEO Executives, assigning tasks and reviewing performance
• Developed and executed end-to-end SEO strategies covering on-page, off-page, and technical optimization
• Focused on AI-optimized content marketing targeting featured snippets, zero-click searches, and keyword clusters
• Created and maintained monthly SEO content calendars aligned with business goals and seasonal trends
• Collaborated with content writers, developers, and designers to implement SEO best practices
• Led backlink strategy execution including prospecting, automating outreach, and securing placements

Senior SEO Executive at Travelounce Pvt Ltd (2023-12 – 2025-07)

• Planned and executed SEO strategies aligned with business KPIs in the travel and airline sector
• Performed keyword research, competitor analysis, and market research for flight-related search terms
• Collaborated with content teams to create and optimize SEO-friendly content at scale
• Conducted regular technical audits to improve site speed, mobile-friendliness, and crawlability
• Identified backlink opportunities, ran outreach campaigns, and secured high-quality guest posts
• Assisted with website layout planning and coordinated with designers on final implementation
• Used GA4, GSC, Ahrefs, and SEMrush to monitor performance and continuously refine strategies

Digital Marketing Executive at Sense Projects Pvt Ltd (2021-03 – 2023-12)

• Optimized websites through keyword research and content improvement for higher search rankings
• Built credible backlink profiles and used SEO tools to monitor and report on performance
• Resolved technical SEO issues and collaborated effectively with team members
• Stayed updated on industry trends and conducted regular competitor analysis
• Provided actionable recommendations for website improvement to reporting managers
• Created Google Ads campaigns aligned with business objectives and seasonal trends
• Built high-converting landing pages designed for lead capture and phone calls
• Optimized bidding strategies to reduce cost-per-click and improve ad performance
• Managed ad budget allocation to maximize ROI and eliminate wasted spending
• Improved Ad Quality Score through better content relevancy and ad copy

Bachelor of Science – Binod Bihari Mahto Koyalanchal University (2020)

Intermediate – Raj+ High School (2016)

Matriculation – VVG High School (2014)