SEO & Paid Ads Expert at FareBarber (2025-07 – 2026-03)
- Proven experience in travel paid campaigns with good budget handling.
- Research and analyse competitors' advertising links and strategize the best plan ahead for the business.
- Optimize ad copy and landing pages to improve quality scores and ensure high lead quality.
- Conduct comprehensive keyword research targeting high-intent traveller segments.
- Analyse and optimize PPC campaigns; create, maintain, and optimize paid campaigns on google.
- Working with other team members to align PPC strategies with overall marketing objectives.
- Deliver quality leads consistently that convert into real revenue for the business
SEO Team Leader at Webvio Technologies Pvt Ltd (2025-04 – 2025-07)
- Led and mentored a team of SEO Executives, assigning tasks and reviewing performance
- Developed and executed end-to-end SEO strategies covering on-page, off-page, and technical optimization
- Focused on AI-optimized content marketing targeting featured snippets, zero-click searches, and keyword clusters
- Created and maintained monthly SEO content calendars aligned with business goals and seasonal trends
- Collaborated with content writers, developers, and designers to implement SEO best practices
- Led backlink strategy execution including prospecting, automating outreach, and securing placements
Senior SEO Executive at Travelounce Pvt Ltd (2023-12 – 2025-07)
- Planned and executed SEO strategies aligned with business KPIs in the travel and airline sector
- Performed keyword research, competitor analysis, and market research for flight-related search terms
- Collaborated with content teams to create and optimize SEO-friendly content at scale
- Conducted regular technical audits to improve site speed, mobile-friendliness, and crawlability
- Identified backlink opportunities, ran outreach campaigns, and secured high-quality guest posts
- Assisted with website layout planning and coordinated with designers on final implementation
- Used GA4, GSC, Ahrefs, and SEMrush to monitor performance and continuously refine strategies
Digital Marketing Executive at Sense Projects Pvt Ltd (2021-03 – 2023-12)
- Optimized websites through keyword research and content improvement for higher search rankings
- Built credible backlink profiles and used SEO tools to monitor and report on performance
- Resolved technical SEO issues and collaborated effectively with team members
- Stayed updated on industry trends and conducted regular competitor analysis
- Provided actionable recommendations for website improvement to reporting managers
- Created Google Ads campaigns aligned with business objectives and seasonal trends
- Built high-converting landing pages designed for lead capture and phone calls
- Optimized bidding strategies to reduce cost-per-click and improve ad performance
- Managed ad budget allocation to maximize ROI and eliminate wasted spending
- Improved Ad Quality Score through better content relevancy and ad copy
