Meesheeka Shrimal

Fashion Communication and Styling student and Creative Lead with hands-on experience directing brand campaigns, AI-generated content, and editorial concepts at the intersection of Indian heritage craft and global luxury aesthetics. Skilled in art direction, concept development, social media content strategy, and styled photoshoot production, with a portfolio spanning fashion editorials, AI fashion campaigns, and original zine publications. Seeking internship and entry-level opportunities in fashion brand strategy, art direction, and content creation.

Graphic & Social Media Intern at Sarha, Yashaamm Fashions Pvt. Ltd.

• Designed graphics and social media content for the brand, supporting digital presence and content calendar execution.
• Collaborated on visual assets aligned with brand identity and campaign goals.

Creative Intern at Aleia, Yashaamm Fashions Pvt. Ltd.

• Produced creative concepts and content for brand campaigns, including reel briefs and visual direction for seasonal collections.
• Contributed to brand storytelling and content planning across digital platforms.

Creative Lead at Swapna Sundari (Handwoven Textile & Ethnic Wear Studio)

• Lead creative direction for a family-owned handwoven textile and ethnic wear brand, overseeing brand visuals, content strategy, and campaign concepts.
• Directed AI-generated product photography and video content, including saree and silk textile campaigns, ensuring accuracy of weave detail and brand presentation.
• Wrote and managed job descriptions, interviews, and onboarding for creative interns supporting AI design, catalogue production, and branding.
• Produced social media captions and reels grounded in heritage storytelling and authentic, unscripted tone.

Brand Partnerships at Casa (Fashion-Tech App)

• Pitched brand partnerships and managed partner onboarding and marketing initiatives for a fashion-tech platform.

Bachelor of Design in Fashion Communication and Styling – Atlas SkillTech University (ISDI), in curriculum partnership with Parsons School of Design, New York