Meghana A

Results-oriented B2B SaaS Business Development Representative with hands-on experience in the software testing and QA automation market. Proven track record at Testsigma in driving high-velocity pipeline growth through rigorous inbound lead qualification and systematic outbound prospecting into enterprise accounts. Expert in leveraging Salesforce CRM, LinkedIn Sales Navigator, and Apollo to execute multi-touch cadences and secure sales appointments with technical decision-makers.

Skilled in articulating value propositions around the software delivery lifecycle (SDLC) and CI/CD integrations to exceed meeting and conversion targets.

Business Development Representative at Testsigma (2026-02 – Present)

• Drive B2B corporate sales pipeline by managing inbound leads with immediate speed-to-lead response, qualifying prospects based on technical requirements and company size to secure qualified discovery calls for Account Executives.
• Execute high-volume outbound prospecting campaigns targeting enterprise accounts in global markets (EMEA & APAC) utilizing LinkedIn Sales Navigator and Salesforce to identify and engage C-level and technical stakeholders.
• Manage a rigorous daily workflow of 50+ cold calls and 100+ personalized emails, maintaining consistent activity levels to achieve monthly meeting-set quotas and pipeline generation goals.
• Leverage Apollo and Bitscale to build automated yet personalized multi-touch sequences, optimizing messaging for the software testing domain and BrowserStack's competitive landscape.
• Follow up on webinar and event leads (including large-scale event follow-up campaigns), segmenting by attendee status and engagement to convert interest into booked meetings.
• Position value around the software delivery lifecycle, CI/CD integration, and test automation for technical and executive buyers, with compliance- and audit-focused angles for regulated industries.
• Maintain clean, up-to-date Salesforce records, log all activity, and track lead conversion and meetings set.
• Consistently maintain high CRM data integrity, logging all interactions in Salesforce to provide RevOps and Sales leadership with accurate visibility into lead conversion and funnel health.

RevOps Associate Intern at Testsigma (2025-06 – 2026-01)

• Supported Sales and Business Development teams with lead generation, Salesforce CRM operations, and sales data management, gaining hands-on exposure to outbound sales and BDR workflows.
• Identified and enriched prospect and account data to improve targeting accuracy and CRM data quality.
• Contributed to projects that made BDRs more productive, including building and improving AI agents and internal workflows that automated repetitive prospecting and sales tasks.
• Conducted account research and supported lead qualification, learning signal-driven prospecting and CRM hygiene from the ground up.
• Collaborated cross-functionally to streamline sales processes and reduce manual effort across the prospecting workflow.

Bachelor of Business Administration in BBA – Dayananda Sagar Business Academy (2022 – 2025)

Pre-University in PCMB – Jain Pre-University (2022)