Product Designer - HDFC - Bangalore
(2024-09 - 2026-03)
- Designed end-to-end experiences across enterprise merchant platforms, consumer apps, and payment systems serving 90M+ users, balancing accessibility, business requirements, and technical constraints.
- Designed conversational experiences for AI assistants, defining prompts, user intents, and recovery patterns to create intuitive, human-centered interactions for complex workflows.
- Led research and information architecture redesign for SmartHub Vyapar (10L+ downloads), conducting 10+ merchant interviews and usability sessions to simplify navigation and improve feature discoverability across core workflows.
- Conducted ecosystem-level research across FASTag (70M+ users), mapping 10+ touchpoints and designing proactive alert and recovery experiences to address reliability gaps in penalty journeys.
- Redesigned loan, credit card, and Forex journeys to align with WCAG 2.1 and RBI accessibility guidelines, auditing 50+ screens and resolving accessibility gaps across regulated financial workflows.
- Redesigned navigation and critical journeys across PayZapp (24M+ users) and SmartBuy, simplifying complex user flows and reducing cognitive load across high-traffic consumer experiences.
Founding Product Designer - Jugaad - Bangalore
(2023-11 - 2024-04)
- Led 0→1 product design for a fintech concept, owning research, UX, and system flows from discovery through launch-ready prototype across 20+ core screens and workflows.
- Conducted 20+ user interviews and surveys, uncovering financial behaviors, accessibility needs, and product opportunities that shaped the initial feature set.
- Translated research insights into user journeys, feature definitions, and edge-case handling across 5+ key flows, establishing the foundational information architecture for the product.
- Partnered with the Founder & CTO to shape product direction through research and iterative prototyping.
UX Researcher - Indian Institute of Science - Bangalore
(2023-01 - 2024-06)
- Conducted end-to-end research on diabetes management with 20+ participants, identifying behavioral and adherence gaps and translating findings into actionable opportunities for digital health solutions.
- Applied structured research methodologies including interviews, affinity mapping, and journey mapping to synthesize complex healthcare behaviors and uncover unmet needs.
UI/UX Designer Intern - Mercedes-Benz R&D - Bangalore, India
(2023-05 - 2023-10)
- Sole designer responsible for UX within the team, designing and delivering dark mode for Remote Parking Assist across 125+ screens to improve usability in a safety-critical workflow.
- Redesigned internal B2B SaaS tools, simplifying employee workflows and reducing complexity across operational processes.
- Collaborated with design leadership, product stakeholders, and engineers to ensure alignment between UX, business requirements, and technical constraints.
Product Design Intern - Cisco - Bangalore, India
(2022-08 - 2022-11)
- Conducted user research and usability testing with 15+ participants, identifying participation gaps in remote learning and informing the design of non-disruptive interaction systems for attendance and engagement.
