Graphic Designer - Software Plus Solutions Pvt. Ltd - Chennai, TN
(2025-05)
- Designed comprehensive branding materials including logos, banners, brochures, and business cards that strengthened brand identity and visual consistency.
- Created visually compelling graphics for websites, social media platforms, and marketing campaigns, driving higher audience engagement and brand recognition.
- Utilized industry-standard design tools including Adobe Photoshop, Illustrator, Canva, and Figma to deliver high-quality, print-ready, and digital design assets.
- Produced dynamic motion graphics and short promotional videos for digital marketing campaigns, enhancing content performance across online channels.
SEO Executive - Software Plus Solutions Pvt. Ltd - Chennai, TN
(2025-05)
- Conducted keyword research using Google Keyword Planner to identify high-volume, low-competition keywords and mapped them to relevant pages for content optimization.
- Optimized on-page elements including meta titles, meta descriptions, canonical tags, XML sitemaps, and schema markup using the AIOSEO plugin on WordPress.
- Submitted URLs and sitemaps via Google Search Console for indexing, monitored crawl coverage reports, and resolved indexing errors to maintain site health.
- Tracked keyword rankings, CTR, impressions, and average position through Google Search Console and Agency Dashboard, preparing weekly performance reports for clients.
- Executed off-page SEO activities including directory submissions, article writing, and social media optimization to build a quality backlink profile.
Social Media Marketing - Software Plus Solutions Pvt. Ltd - Chennai, TN
(2025-05)
- Created, scheduled, and published engaging content including graphics, reels, carousels, and stories aligned with brand guidelines and marketing objectives.
- Planned and managed Meta Ad campaigns (Facebook & Instagram Ads) including campaign setup, audience targeting, budget allocation, and performance monitoring.
- Developed and executed social media strategies across Facebook, Instagram, LinkedIn, and YouTube, resulting in increased brand visibility and audience growth.
