Minakshi Aggarwaall

Dynamic and results-driven Social Media Manager with extensive experience in YouTube management and content creation. Passionate about leveraging innovative strategies to enhance brand visibility and engagement. Eager to join a forward-thinking team where I can contribute my expertise in social media analytics and creative storytelling. Committed to driving impactful campaigns that resonate with audiences and elevate brand presence in the digital landscape.

Social Media Manager at Silver Touch Technologies Ltd (2023-08 – 2025-11)

Working as a Social Media Manager for Prasar Bharati Project, Creating AI Videos, Handling YT CMS, Monetization, FB RMS. Handling the team and SM Platforms with Analytics & Latest trends.

• Trained team members on best practices, fostering a culture of growth.
• Boosted engagement by 150% through targeted social media campaigns.

YouTube Manager at Vianet Media (2022-11 – 2023-07)

Worked as a YouTube Manager and managed 150+ youtube channels and their claims and strike and handled the Facebook RMS as well.

• Created compelling thumbnails and titles, boosting views by 60%.
• Optimized SEO strategies, elevating video rankings on search results.

Social Media Content Executive at Prasar Bharati News Service (2015-04 – 2022-11)

Coordination with All India Radio & Doordarshan Network Handling Youtube CMS & Facebook RMS Arrange the training according to the requirements Monetization in YouTube CMS & Other Social Media Platforms, Potential Claims & Copyright Claims Promotion of Major Events like Mann Ki Baat etc. Updating Social Media i.e. Twitter, Facebook YouTube & Instagram Email Marketing, Updation on Website

• Analyzed social media metrics to optimize content strategy effectively
• Collaborated with influencers to expand reach and drive conversions
• Managed a content calendar ensuring timely and relevant posts
• Trained team members on social media trends and best practices

Senior Monitor at EMMC (I&B Ministry) (2009-09 – 2013-08)

Scrutinizing media for violating various Programme Codes & Advertising Codes set up by Government of India according to Cable Television Regulation Act, 1994.

Masters in Mass Communication in Mass Communication – Guru Jambheshwar University (2007-01 – 2009-01)

PGD in TV Production in TV Production (Spl in Editing) – Bharatiya Vidya Bhavan (2008-01 – 2009-01)

BA in Hindi Journalism in Hindi Journalism – Delhi University (2004-01 – 2007-01)