Minakshi Choudhary

Results-driven Senior PPC Executive with 3+ years of hands-on experience managing Google Ads and Meta Ads campaigns across B2B and B2C verticals. Proven track record of implementing data-driven strategies that drive significant conversion growth, optimizing budget allocation for maximum ROI, and adapting to evolving digital advertising landscapes. Skilled in keyword research, campaign performance analysis, and tailoring marketing approaches to meet diverse business objectives.

Senior PPC Executive - Weblink.in Pvt. Ltd.

(2024-02)

• Design and implement cross-channel marketing and advertising campaigns including Google Ads and Meta Ads.
• Manage end-to-end B2B and B2C client marketing campaigns, from strategic planning and setup through continuous optimization.
• Conduct in-depth keyword research and analysis to improve ad relevance and maximize traffic quality.
• Monitor campaign performance metrics and generate reports to identify optimization opportunities and improve ROI.

Digital Marketing Specialist - Wall Communication Pvt. Ltd.

• Managed paid digital marketing campaigns across multiple platforms, driving measurable results for clients.
• Developed data-driven strategies to improve conversion rates and overall campaign performance.
• Collaborated with clients to understand business objectives and align PPC strategies accordingly.

Apprentice - Bharat Electronics Limited (BEL)

• Completed a structured 1-year apprenticeship at Bharat Electronics Limited, a premier Government of India enterprise.
• Gained exposure to professional work environments and technical workflows in an enterprise setting.

Bachelor's Degree - CCS University

Diploma - Digital Marketing - ETI – Expert Training Institute, Rohini, Delhi

Diploma - Modern Office Management - Government Girls Polytechnic (GGP), Shamli