Dear Sir,
I am excited to apply for the SEO role with 16 years of extensive experience in optimizing websites and mobile apps for search engines, I have honed my skills in crafting effective SEO strategies, road maps and resolving technical challenges to drive online visibility and organic growth.
SEO achievements -
Increased organic traffic for Hungama from 4M to 28M & Bollywoodhungama from 2M to 13M by optimizing on-page content, fixing technical SEO issues, implementing a content strategy, and enhancing keyword rankings. Achieved significant growth in SERP visibility and user engagement.
Throughout my career, I have collaborated with businesses across diverse industries, including share markets, OTT platforms, music sites, publications, gaming, e-commerce, banking, hospitality, IT services, and more. My experience managing large-scale websites like Moneycontrol, RepublicWorld, BollywoodHungama, and Kotak Securities has equipped me with the expertise to handle complex projects and deliver measurable results.
Key Highlights of My Expertise:
Development Tools:
- Proficient in WordPress, Jira, PHP, React, Joomla, and CMS enhancement for seamless website functionality.
SEO Skill Set:
- Page speed optimization, schema implementation, and link-building strategies.
- Content optimization tailored to user intent and search engine guidelines.
- Conducting comprehensive site audits and resolving technical issues.
- Enhancing website architecture and addressing Search Console errors.
- Competitor analysis and UX/UI improvement to boost user engagement.
- Educating cross-functional teams—product managers, developers, content writers, and designers—on SEO best practices.
PPC Expertise:
- Managing Google AdWords (Display and Search), Yahoo Ads, and third-party ad platforms.
Global Client Management:
- Successfully collaborated with clients across the US, UK, India, and UAE, delivering tailored strategies for diverse market needs.
Notable Projects:
- Share Market: Moneycontrol, Power Your Trade (India Share Market).
- OTT Platforms: Colors TV (Bigg Boss, Balika Vadhu), Hungama (Music & OTT), IN
- News & Publications: Firstpost, Republicworld (English), Republic Bharat (Hindi), Bollywoodhungama, Republic Bangla
- Banking: Kotak Securities, Bharti AXA.
- E-commerce: LeatherIcon, Only Gowns, Wipro Lighting, Morarjeemills, Tikona
- Hospitality & Healthcare: Taj Hotels, Wockhardt Hospital.
- Broadband Services - Tikona.in (India Market)
- IT service provider Websites - Apps4Rent, Katalyst Partner, Katalyst Support, Rentfusion
- Gaming - Hungamagames & Hungama Kids App
- Hospitality - Wockhardt Hospital
- Industry Reporting - Aarkstore
- Car Website - Mahindra bolero, Mahindra Renault, Mahindra corporate, India Relo
- UK Driving Linces Website (Learning) - .theory-test 123driving and 123 discount shop
My approach combines analytical precision with creative problem-solving to deliver strategies that rank websites higher and enhance the company's ROI. I thrive in collaborative environments, working closely with cross-functional teams to align SEO objectives with broader business goals.
Thank you for considering my application. I look forward to contributing to your team and would be happy to provide further details or references upon request.
Best regards,
Minal Rajput
