Mitu Bhatia
GM Merchandising
About
Results-driven merchandising professional with over 20 years of experience in sourcing, product development, sampling, and order management across Garments, Home furnishings & Home Décor. Strong expertise in seasonal product development, vendor management, and global buyer coordination. Proven ability to manage teams, optimize costing, and deliver projects within timelines while maintaining quality standards.
Experience
GM Merchandising - Dileep Craft PVT LTD
(2024-07)
- Managing marketing and business development for key international clients at Dileep Craft.
- Acting as a bridge between buyers, design, and production teams to ensure smooth execution of orders. Ensured product quality, compliance, and timely execution
- Handling major retail accounts (WSI, TJX, WORLD MARKET, Michaels).
- Maintaining regular communication with buyers for product development, approvals, and order status.
- Building long-term relationships and identifying repeat business opportunities.
- Coordinating with design and sampling teams for new developments based on buyer briefs.
- Ensuring alignment with trend forecasts, seasonal themes (Easter, Valentine, Fall, Christmas), and target pricing.
- Managing sampling timelines and ensuring timely submissions.
Merchandising – Indian Retail - Vikram Goyal Studio, Noida - Noida
(2022-03 - 2024-07)
- Collaborated with design teams to develop trend-aligned collections
- Managed sampling and production processes end-to-end
- Ensured product quality, compliance, and timely execution
- Developed new vendor networks and sourced innovative products
- Negotiated pricing and commercial terms with suppliers
- Executed procurement strategies and controlled budgets
Merchandising Production Manager - VCNY Home, Noida - Noida
(2017-07 - 2022-02)
- Managed production lifecycle from costing to shipment
- Coordinated approvals: samples, lab dips, testing, TOP
- Conducted TNA planning and vendor coordination
- Led weekly reviews with US teams and vendors
- Supervised a team of 5 merchandisers
- Conducted factory visits for production monitoring
Merchandising Manager - Cornell Overseas, Noida - Noida
(2010-10 - 2017-06)
Participated in international fairs (EPCH, Heimtextil Germany). Buyer handling and post-fair follow-ups.
- Managed sampling and bulk production timelines
- Coordinated with design teams for sample development
- Maintained ERP systems for materials and production
- Ensured on-time shipment and quality compliance
- Handled third-party inspections and testing
- Led a team of 3 merchandisers
Senior Merchandiser / Designer - Sage Export, Noida - Noida
(2007-10 - 2010-03)
- Managed sampling and order execution
- Coordinated with design and production teams
Designer - Orient Craft, Gurugram - Gurugram
(2004-05 - 2007-09)
Worked on product development from concept to execution
Trainee Designer - Central Cottage Industries
(2003-03 - 2003-06)
Assisted in design development and presentations
Education
Diploma - Textile Designing - International Polytechnic for Women
B.A. - Humanities - Delhi University (Open School)
Delhi Public School, Mathura Road
