Modhuleena Basu

Senior SEO Content Writer with 15+ years of experience creating high-performing, search-driven content across industries, including B2B, B2C, and D2C. Experienced in SEO content strategy, keyword clustering, On-page optimization, AI-assisted content workflows, editorial planning, and conversion-focused copywriting. Skilled in collaborating with SEO teams, managing content operations, mentoring writers, and executing content strategies aligned with organic growth and business goals.

Strong expertise in long-form SEO content, landing pages, website copy, metadata optimization, content audits, AI search optimization, and multi-format digital content creation.

Senior Content Writer at Sprout Road (2020-07 – Present)

• Led SEO-focused content creation and optimization for multiple clients across industries, including B2B,B2C & D2C.
• Collaborated with SEO teams and leadership on keyword research, clustering, content mapping, search intent optimization, and organic growth strategies.
• Created and optimized website content including landing pages, category pages, brand pages, metadata, blogs, FAQs, and long-form SEO assets.
• Improved existing website content through rewriting, SEO enhancement, content restructuring, and readability optimization.
• Developed content calendars, editorial workflows, content guidelines, and publishing plans to streamline execution and maintain consistency.
• Wrote high-conversion ad copies, campaign creatives, social media content, lookbook copy, and promotional content for fashion and jewellery brands.
• Created off-page SEO content including Web 2.0 blogs, Quora content, PPT content, YouTube descriptions, and business listing copy.
• Contributed to SEO-driven content strategies focused on improving keyword visibility, organic impressions, and user engagement.
• Managed client communication, gathered requirements, coordinated approvals, and aligned content execution with marketing and SEO objectives.
• Mentored and managed content writers, reviewed deliverables, maintained quality standards, and improved workflow efficiency.
• Worked on AI-assisted content optimization workflows and modern SEO content structuring aligned with evolving search trends.

Content Writer at I M Technologies (2011-04 – 2020-01)

• Created SEO-friendly articles, blogs, website content, and marketing copy across industries including Fashion, Real Estate, Software, Marketing, and Healthcare.
• Developed concise product descriptions, directory content, PR comments, and short-form SEO assets for digital marketing campaigns.
• Edited and proofread content for clarity, readability, grammar accuracy, and SEO compliance.
• Prepared client bios, video transcripts, and web content aligned with brand tone and communication goals.
• Supported link-building and off-page SEO activities through content creation and optimization

M.A. in Journalism & Mass Communication – University of Calcutta (2005)

B.A. in English – University of Calcutta (2003)