Arabic Linguistic Consultant at ORMAZO Business Services (2023-07 – Present)
- Provide end-to-end Arabic linguistic support including translation, localisation, transcreation, proofreading, and cultural adaptation for corporate, BPO, and multinational clients.
- Review and refine Arabic content (MSA and regional dialects) to ensure linguistic accuracy, cultural relevance, and brand consistency across digital, marketing, legal, and customer-facing materials.
- Advise organisations on Arabic language strategy, including tone, dialect selection, audience segmentation, and localisation best practices for GCC, Levant, and North Africa markets.
- Trained non-Arabic teams on regional linguistic differences, resulting in improved customer experience (CX) outcomes across GCC markets.
- Lead cultural consultancy sessions on Arabic business etiquette, communication norms, and regional linguistic sensitivities to enhance global stakeholder engagement.
Senior Client Care Executive – Arabic Inbound at Standard Charted Global Business Services (2019-07 – 2023-05)
- Delivered premium Arabic inbound customer service for Standard Chartered UAE clients, supporting queries related to accounts, cards, personal loans, priority banking, and digital channels.
- Provided clear and accurate communication in Modern Standard Arabic and GCC dialects, enabling better understanding of banking products, charges, and compliance requirements.
- Resolved complex and escalated cases by utilising Arabic regional dialects skill and liaising with Operations, Cards, Collections, Risk, Digital Banking, and Priority Banking teams, ensuring timely resolution within SLA.
- Supported customers in SC Mobile App and Online Banking, guiding them through onboarding, authentication, password resets, fund transfers, and dispute management.
- Provided insights on recurring Arabic-language customer pain points, contributing to improved customer experience and localisation quality for SCB's digital platforms.
Recruitment Executive at DarAsahi Human Resources & Recruitment Services (2015-02 – 2019-05)
- Managed full-cycle recruitment for Arabic-speaking roles across customer service, banking, sales, and operations, ensuring alignment with hiring requirements and organizational goals.
- Screened, shortlisted, and interviewed Arabic-speaking candidates using structured and competency-based methods to assess language proficiency, cultural fit, and role suitability.
- Conducted Arabic language assessments to evaluate reading, writing, and spoken proficiency for customer-facing and specialized roles
- Supported employer branding initiatives by developing Arabic job ads, career page content, and candidate communication tailored to the Saudi market.
Site Head at Securitas (Canadian Embassy, Riyadh) at Securitas (2013-08 – 2015-01)
- Supervised, trained, and evaluated a team of Arabic-speaking security officers, improving workforce performance, discipline, and adherence to Standard Operating Procedures (SOPs).
- Delivered Arabic–English briefings, reports, and incident summaries for embassy leadership, ensuring accurate, timely, and professional communication.
- Supported embassy staff and visitors with high-level customer service, cultural sensitivity, and professional conduct aligned with Canadian diplomatic expectations.