Product Lead (Founding Team) at Ironix (Sister brand of Tone Garage) (2026-01 – Present)
Performance-streetwear D2C brand, pre-launch to launch
- Built zero-to-one product pipeline by hiring specialized activewear designers, vetted and onboarded manufacturing partners, drove the brand to launch readiness on compressed timelines.
- Leveraged AI research tools for global competitive benchmarking, translating trend analysis into GTM strategy, pricing, and fabric technology positioning.
Associate Product Manager at Tone Garage (2025-01 – Present)
Fitness coaching brand, 2,000+ client transformations
- Assessed technical debt and development bottlenecks of an external vendor, built product development in-house team, stabilized builds within 30 days, and accelerated development cycles by 50%.
- Engineered a near-zero CAC organic growth strategy replacing a ₹2L/month paid acquisition channel, driving ₹40K+ monthly revenue via WhatsApp-led conversion funnels.
- Scaled up two founder personal brands on Instagram, organically boosted audiences from 12K to 110K+ and 3K to 110K+ followers each within 4 months by managing a team of videographers and editors to drive high-intent inbound leads.
- Spearheaded end-to-end lead to revenue pipeline for organic inbound traffic and leveraged direct sales feedback to pivot to a WhatsApp-led conversion strategy, improving closing speed and lead-to-paid conversion rates.
- Produced investor pitch decks and marketing collateral for D2C and corporate outreach; built end-to-end hiring pipeline across 5 roles from JD creation to final shortlist.
Founder's Office at Neurostellar (IIT-Madras Incubated) (2023-01 – 2024-12)
Deeptech consumer health & performance startup
- Designed and executed the company's first monetized cohort end-to-end with psychologists, sports coaches, and wellness coaches. Generated early revenue while validating high-performance athletes and CXOs as the core ICP, de-risking the business model and contributing to the company's ₹1 crore fundraise.
- Managed end-to-end cohort operations including onboarding, daily engagement, issue resolution, and wellness sessions. Reduced operational time by 30% and costs by 20% through process streamlining.
- Created investor pitch decks and set up stakeholder meetings; redesigned the website and key marketing assets, improving conversion rates by 25%.
- Deployed Confluence business documentation hub across cross-functional teams 60% faster than estimated, establishing standard operating procedures (SOPs) and eliminating communication friction
