Mohammed Wakil

Results-driven HORECA Sales and Business Development Manager with 9+ years of progressive experience in territory expansion, distributor management, and team leadership across the FMCG and food service industries. Two-time award winner as Best Performing BDM in East (2024–2025 and 2025–2026) at Tata Consumer Products Ltd, with a proven record of exceeding sales targets, driving distributor performance, and building high-performing sales teams. Seeking a managerial role to lead sales operations and consistently deliver revenue growth.

Business Development Manager - Tata Consumer Products Ltd - West Bengal, Sikkim & North-East India

(2024-01)

• Awarded Best Performing BDM in East for 2025–2026 and 2024–2025, recognized for consistently exceeding sales and distribution targets across the territory.
• Expanded distribution coverage across HORECA outlets and wholesalers by onboarding and evaluating new distributors and stockists, strengthening market reach and supply chain efficiency.
• Currently overseeing sales and distribution operations across the entire territory of West Bengal, Sikkim, and the Seven Sister states of North-East India as Business Development Manager.
• Exceeded volume and value sales targets through strategic territory planning, targeted promotions, and localized incentive schemes.
• Streamlined distributor claim settlement and stock rotation processes, improving distributor performance and cash flow.
• Led, coached, and motivated teams of Business Development Executives (BDEs) and Territory Sales Officers (TSOs), raising overall team productivity.
• Cultivated relationships with chefs and internal stakeholders to elevate product advocacy and drive performance.
• Organized product demonstrations and sampling sessions that built customer trust and increased repeat ordering.
• Maintained optimal stock health and FIFO compliance across depots and stockist points; resolved grievances and trained team members on product knowledge and internal systems.

Territory Sales Manager - Food Service India Pvt Ltd - Kolkata & Jharkhand

(2023-04 - 2024-01)

• Managed 10 distributors directly, overseeing primary sales operations end to end.
• Prepared and analyzed distributor claims and sales reports to support data-driven decision-making.
• Monitored customer satisfaction levels and coordinated with product development teams to drive impactful product improvements.
• Developed sales strategies and presentations that increased new customer acquisition and expanded the distributor and Super Stockist network.
• Coached and onboarded new sales recruits, accelerating their ramp-up to productivity.

Associate Sales Manager - Food Service India Pvt Ltd - Kolkata

(2022-04 - 2023-03)

• Managed secondary sales within the designated territory, consistently meeting targets.
• Acquired new clients while retaining and growing existing accounts.
• Compiled, analyzed, and summarized sales data into actionable reports.
• Built and maintained strong key account relationships to maximize repeat business.
• Handled distribution operations, claim settlement, and primary sales for assigned distributors.

Business Development Officer - Food Service India Pvt Ltd - Kolkata

(2020-12 - 2022-03)

• Managed secondary sales and reporting for the assigned zone through data collection and analysis.
• Built and sustained solid account relationships to support territory growth.
• Managed distribution operations and resolved distributor claims.

Business Development Executive - Centum Learning Ltd (Del Monte) - Kolkata

(2019-11 - 2020-12)

• Drove secondary sales within the assigned territory.
• Acquired new clients and managed primary sales for 3 distributors.
• Compiled sales reports and maintained key account relationships.

Business Development Executive - Metro Foods Private Limited - Kolkata

(2017-07 - 2019-10)

• Developed new and existing accounts to grow market presence.
• Managed quotations, follow-ups, and product demo sampling to convert prospects into customers.
• Collected orders and payments from accounts, maintaining consistent cash flow.

Business Associate - B.G. Distributor Pvt Ltd (Procter & Gamble) - Kolkata

(2017-01 - 2017-06)

• Acquired new accounts while retaining existing ones, driving secondary sales growth.
• Visited 40 accounts per beat, ensuring consistent market coverage and order generation.

Sales Representative - Auto Parts & Lubricants - Kolkata

(2007 - 2016)

• Visited dealers to generate orders and followed up consistently on payment collection.
• Maintained healthy relationships with key accounts to support repeat business.

Executive Development Programme - Strategic Management - IIM Kashipur (2025 - 2026)

Executive MBA - IMT CDL, Ghaziabad (2024 - 2025)

Bachelor of Arts - Calcutta University, Banga Basi College (2006 - 2008)

I.S.C - Grace Ling Liang School, Kolkata (2004)

I.C.S.E - Albany Hall Public School, Kolkata (2002)