Business Development Manager - Tata Consumer Products Ltd - West Bengal, Sikkim & North-East India
(2024-01)
- Awarded Best Performing BDM in East for 2025–2026 and 2024–2025, recognized for consistently exceeding sales and distribution targets across the territory.
- Expanded distribution coverage across HORECA outlets and wholesalers by onboarding and evaluating new distributors and stockists, strengthening market reach and supply chain efficiency.
- Currently overseeing sales and distribution operations across the entire territory of West Bengal, Sikkim, and the Seven Sister states of North-East India as Business Development Manager.
- Exceeded volume and value sales targets through strategic territory planning, targeted promotions, and localized incentive schemes.
- Streamlined distributor claim settlement and stock rotation processes, improving distributor performance and cash flow.
- Led, coached, and motivated teams of Business Development Executives (BDEs) and Territory Sales Officers (TSOs), raising overall team productivity.
- Cultivated relationships with chefs and internal stakeholders to elevate product advocacy and drive performance.
- Organized product demonstrations and sampling sessions that built customer trust and increased repeat ordering.
- Maintained optimal stock health and FIFO compliance across depots and stockist points; resolved grievances and trained team members on product knowledge and internal systems.
Territory Sales Manager - Food Service India Pvt Ltd - Kolkata & Jharkhand
(2023-04 - 2024-01)
- Managed 10 distributors directly, overseeing primary sales operations end to end.
- Prepared and analyzed distributor claims and sales reports to support data-driven decision-making.
- Monitored customer satisfaction levels and coordinated with product development teams to drive impactful product improvements.
- Developed sales strategies and presentations that increased new customer acquisition and expanded the distributor and Super Stockist network.
- Coached and onboarded new sales recruits, accelerating their ramp-up to productivity.
Associate Sales Manager - Food Service India Pvt Ltd - Kolkata
(2022-04 - 2023-03)
- Managed secondary sales within the designated territory, consistently meeting targets.
- Acquired new clients while retaining and growing existing accounts.
- Compiled, analyzed, and summarized sales data into actionable reports.
- Built and maintained strong key account relationships to maximize repeat business.
- Handled distribution operations, claim settlement, and primary sales for assigned distributors.
Business Development Officer - Food Service India Pvt Ltd - Kolkata
(2020-12 - 2022-03)
- Managed secondary sales and reporting for the assigned zone through data collection and analysis.
- Built and sustained solid account relationships to support territory growth.
- Managed distribution operations and resolved distributor claims.
Business Development Executive - Centum Learning Ltd (Del Monte) - Kolkata
(2019-11 - 2020-12)
- Drove secondary sales within the assigned territory.
- Acquired new clients and managed primary sales for 3 distributors.
- Compiled sales reports and maintained key account relationships.
Business Development Executive - Metro Foods Private Limited - Kolkata
(2017-07 - 2019-10)
- Developed new and existing accounts to grow market presence.
- Managed quotations, follow-ups, and product demo sampling to convert prospects into customers.
- Collected orders and payments from accounts, maintaining consistent cash flow.
Business Associate - B.G. Distributor Pvt Ltd (Procter & Gamble) - Kolkata
(2017-01 - 2017-06)
- Acquired new accounts while retaining existing ones, driving secondary sales growth.
- Visited 40 accounts per beat, ensuring consistent market coverage and order generation.
Sales Representative - Auto Parts & Lubricants - Kolkata
(2007 - 2016)
- Visited dealers to generate orders and followed up consistently on payment collection.
- Maintained healthy relationships with key accounts to support repeat business.
