Integrated Marketing Specialist
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18+ years experience in core Marketing into ATL & BTL Activation, Integrated Marketing campaigns, Events, Promotions, Branding, Store launches, Experiential & Lead Generation in both Offline & Online formats. Worked with the Leadership team in preparing the Annual Operating Plans & Marketing Budgets insync with the Business requirements. Created the marketing Plans in achieving the top line and the bottom line for the Business Units.
Good at analyzing & working on the CRM data points and deriving the key gaps in the Marketing approach and building the campaigns in sync with objectives and goals of the Business teams.
Managed a largest team size of 35 people across geographies apart from the creative designers and the digital marketing specialist.
Working closely with the communication team in developing Marketing collaterals including flyers, brochures, event specific standees, kiosks and elements for large scale Brand Promotion events. Planned & executed campaign launches across multiple regions and celebrity events.
