Mohan Rao

Experienced digital marketer. Proficient in diverse advertising platforms such as Google, Microsoft, and Meta. Skilled in utilizing analytics and reporting tools for data-driven insights. Versatile across multiple industries and adept at managing CMS platforms like WordPress.

Paid Media Campaign Manager dentsu

Mar 2021 - Present (2 years 6 months)

• Should be able to manage all paid campaigns on Google, Yahoo, Bing and Meta - to maximize ROI, drive traffic, and customers.
• Track, report, and analyse PPC initiatives and campaigns
• Plan, develop and implement strategies for clients.
• Prepare and present reports regularly based on clients requirement.
• Complete keyword research, writing ad copies and setting up search campaigns across platforms.
• Handling, monitoring campaigns across platforms and suggesting optimisation changes to improve KPIs/ROI.
• Analytical capabilities to understand data and provide meaningful insights
• Should have handled multimillion dollar clients individually and as a team.
• Should be able to lead a larger team and train them according to their skills. Provide valuable feedback on their growth and a development plan for their career.
• Attend all project/client on boarding calls and able to handle the calls individually.
• Quality check the work done by the team and provide feedback to improve the efficiency.
• Conduct training on a regular basis to keep the team up to date on the domain.
• Recommend appropriate audience segments based on client’s target
• Recommend appropriate channel tactics, platforms, and partners
• Understands Goals and Objectives of Brand and build strategies
• Understands Digital Transformation and Audience management
• Understanding of the concepts of reach, frequency, ROI and latency
• Experience working with 3rd party Media vendors
• Understands Marketing funnel and strategize campaigns as per goal
• Solid understanding of ad serving and verification tools, and other tools.

Amity Online

Postgraduate Degree, Digital Marketing Management

Sep 2021 - Mar 2022

Jawaharlal Nehru Technological University, Hyderabad

Bachelor of Technology (BTech), Computer Science and Engineering

2009 - 2013