Mohan Viswam

Results-driven Senior Sales & Business Development leader with 36 years of multi-industry experience spanning PVC Pipes, Storage Water Tanks, HDPE Pipes, Garden & Suction Hoses, Plumbing Accessories, ACP Sheets, Pre-Engineered Buildings (PEB), Building Materials, Tiles, Bath Fittings, Plywood, and Electricals across Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, Telangana and PAN-India. Demonstrated ability to build sales organisations from the ground up, dramatically expand distributor/dealer networks, and deliver double-to-triple-digit revenue growth. Combines strong P&L accountability with hands-on team mentoring, channel development, and CXO-level stakeholder management.

National Sales Head - Carris Pipes & Tubes (P) Ltd

(2025-10)

Responsible for P&L, Planning, Recruiting Sales Team, Adding New Areas, New Product Launches, Dealer & Plumber Schemes, Project Sales, Channel Sales and Competitors Analysis.

• Recruited full Sales Team for 2 states including Zonal Sales Manager within 30 days of joining.
• Increased Sales volume by 20% within 3 months.

Vice President – Business Development - Unique Roof (P) Ltd / Unique Bond ACP

(2023-02 - 2025-09)

Total in-charge for Sales & Marketing. Reporting to Director / MD. Responsibilities: P&L, Recruiting, Planning, Team Management, adding new Distributors/Dealers, new Areas, Project Sales, Fabricators & Contractors Schemes, Competitors Analysis. Products: ACP Sheets, Pre-Engineered Buildings (PEB)

• Appointed 123 New Dealers & Distributors — scaled from 10 Dealers in 2 Years.
• Grew ACP sheet sales turnover from ₹20 Lakhs/month to ₹2.5 Crores/month in 2.5 Years (12.5x growth).
• Increased PEB sales turnover from ₹60 Crores/annum to ₹90 Crores in 1 Year (50% growth).

Sales Head - Sintex BAPL Ltd

(2021-09 - 2023-01)

Responsible for Sales Operations for Karnataka (Bangalore). Appointed New Distributors & Priority Dealers; drove Secondary Sales through Retailers and Project Sales. Led a team of 4 ASMs & 8 Sales Executives. Reported to Zonal Head / Country Head. Products: PVC Storage Water Tanks, PVC Sump Tanks, Loft Tanks

• Appointed 6 Distributors in 2 months — First Distributor within 10 days of joining.
• Grew monthly sales by 40% YoY — from ₹2.2 Crores to ₹3.1 Crores average monthly sales.

Sales Head – South India - Neycer India Ltd

(2020-10 - 2021-08)

End-to-end Sales & Marketing Operations including Channel Sales (Distributors, Dealers, Sub-Dealers), Project Sales and team management. Reported to MD. Led a team of 10. Products: Sanitaryware

• Appointed 14 Dealers and 3 Distributors in 3 months.
• Increased Sales by 30% within 3 months of joining.

President Sales - Geometrics Space Structures Pvt Ltd

(2018-12 - 2019-07)

Vice President – Sales (PAN-India) - Geometrics Space Structures Pvt Ltd

(2017-02 - 2018-11)

Full Sales & Marketing accountability, Project Sales, and team management. Reported to MD, led a team of 12. Met Architects, Consultants, PMCs, SEZs, Corporate Companies, Factories, Textile Mills, Schools & Colleges. Products: PEB, Space Frame, Architectural & Tensile Structures, High Rise / Low Rise Steel Buildings

• Grew sales from ₹8 Crores/annum to ₹40 Crores/annum in 2 Years (5x growth).
• Increased new customer base by over 220% in 2.5 years.
• Appointed 12 Project Dealers; added 6 corporate orders & 2 steel building projects.
• Secured two export orders for Space Frame — Qatar and Sri Lanka.

Regional Manager – Tamilnadu - RAK Ceramics India Pvt Ltd

(2016-04 - 2017-01)

Regional head for Channel Sales distribution network expansion, project sales, and team management. Reported to President; led a team of 12. Met Architects, Builders, Tile Laying Contractors, Apartment Developers, PMCs & SEZs. Products: Vitrified Tiles, Ceramic Tiles, Exterior Tiles, Wall Tiles, Floor Tiles

• Added 2 Distributors, 3 Dealers, and 30 Sub-Dealers in 6 months.
• Reduced outstanding receivables by 60% in two months.
• Increased project sales by 30% in six months.

Head – Marketing - SARA ELGI Arteriors Ltd

(2012-04 - 2016-04)

Complete Sales in-charge: planning, target fixing, dealer appointments, Project Sales, payment control, C-forms, and logistics. Reported to Director (Operations); supervised a team of 12. Products: uPVC Windows, Doors, Ventilators, Partitions

• Appointed 26 Project Dealers in 60 days — fastest network expansion in company history.
• Grew volume from 12,000 sft/month to 20,000 sft/month — 66% growth in 3 months.
• Increased Profile sales by 45% in 3 months.
• Negotiated directly with Chinese profile manufacturers — finalized 2 import sources at competitive pricing.

Regional Manager – South - Pavit Ceramics (P) Ltd

(2010-11 - 2012-03)

Regional head for Channel Sales expansion, project sales, and team management across South India. Reported to Director (Marketing); led a team of 8. Products: Vitrified, Exterior, Swimming Pool, Wall & Floor Tiles

• Delivered 400%+ sales growth within one year.
• Expanded distributor network: 2 to 12 in Tamilnadu; 2 to 6 in Karnataka.
• Grew dealer network eightfold — 10 to 80 dealers in Tamilnadu within a year.
• Signed MOU with Ashok Leyland & Renault Cars for Workshop Area tiles PAN-India.

Product Head – Tamilnadu - Greenply Industries Ltd

(2008-04 - 2010-11)

Channel sales, project revenue, Key Account Management and team management. Reported to VP; supervised 8 reportees. Conducted Carpenters Meets and Engineers Meets. Products: Plywood, Particle Board, Veneers, Shuttering Ply

• Expanded coverage through 2 Distributors & 12 Dealers.
• Grew Project Sales through Carpenters Sales channel, Interior Decorators and Architects.

Manager – Project Sales - Century Ply Boards (I) Ltd

(2007-04 - 2008-04)

Project sales and team management across Tamilnadu. Reported to GM (Marketing); led a team of 4 executives. Products: Plywood, Laminates, MDF, Particle Boards, Veneers, Shuttering Ply

• Achieved 100%+ sales growth in one year solely through project sales.
• Added 23 new projects, 46 architects, 12 consultants and 18 interior decorators.

Branch Manager – Tamilnadu - Watertec Systems (I) Ltd

(2004-08 - 2007-04)

Branch head covering Channel Sales, Project Sales, Admin, Stock Control, Delivery, and payment collection. Led 4 Sales Executives, 1 Accountant, 1 Store Incharge. Reported to GM (Marketing). Products: Bath Fittings & Accessories

• Achieved 120%+ sales growth in one year.
• Appointed 42 Dealers with 100% advance payment within 3 months.
• Secured major project orders from PSG Hospitals Coimbatore, Amrita Vidyalaya College & Hindustan Institutions College.
• Conducted 8 Plumber Meets & 2 Engineers Meets across locations.

Marketing Manager – Tamilnadu - Jupiter Aqua Lines Ltd

(2002-02 - 2004-07)

Channel Sales expansion, project sales, payment collection across Tamilnadu. Reported to VP (Marketing); led a team of 3. Products: Bath Fittings, Bath Accessories

• Added 20 Dealers and 2 Distributors.
• Added 36 new projects, 24 architects, 42 engineers & contractors, 38 plumbing contractors.

Sales Manager – Tamilnadu & Kerala - KAMVH Electrical Ltd

(1988-04 - 2002-02)

14-year tenure driving sales through Project Sales & Channel Sales across Tamilnadu & Kerala. Reported to Director (Marketing); led a team of 4. Built relationships with Electrical Consultants, Contractors, Architects, Textile Mills and Industries. Products: SSB (Sub Switch Boards), Distribution Boards, MCB Boards, Cables, MCBs, Lighting, Switches, Wires

• Built business from zero to ₹16 Crores in sales.
• Added 200+ projects over 14 years.

MBA - Marketing

PGDMM - Post Graduate Diploma in Marketing

PGDIM - Post Graduate Diploma in Management

DME - Diploma in Mechanical Engineering

Certificate - Supply Chain Management