Mohana Priya

Detail-oriented SEO Analyst and Digital Marketing Executive with 1+ year of hands-on experience in on-page, offpage, and technical SEO. Proven expertise in content writing, outreach, backlink building, product and category page optimization, and website auditing. Adept at driving organic traffic growth, building domain authority, and executing data-driven SEO strategies across diverse client portfolios.

Content Writer Executive at Deckzi Solutions Pvt. Ltd. (2025-11 – Present)

• Written SEO-optimized blog posts, landing pages, and website copy tailored to target keywords and audience intent.
• Collaborated with content teams to plan and execute content calendars aligned with SEO goals.
• Optimized existing blogs and landing pages directly within WordPress for readability and keyword relevance.
• Wrote engaging blog articles for client websites — researching topics, structuring content, and ensuring on-brand tone and SEO best practices.
• Audited and optimized product and category pages for keyword targeting, meta tags, H-tag hierarchy, schema markup, and internal linking.
• Identified and resolved content gaps across category pages to improve rankings and click-through rates.
• Implemented ItemList and FAQPage JSON-LD structured data on category templates to enhance SERP visibility.
• Built high-quality backlinks through guest blogging, directory submissions, social bookmarking, and influencer outreach — improving domain authority and referral traffic.
• Managed outreach campaigns: prospect research, personalized email pitching, follow-ups, and relationship building with bloggers and webmasters.
• Tracked backlink profiles using SEO tools to maintain link quality and disavow toxic links.

SEO & Digital Marketing Executive at FuelDigi Marketing Pvt. Ltd. (2024-06 – 2025-07)

• Executed comprehensive On-Page, Off-Page, and Technical SEO strategies, achieving a 35% increase in organic traffic across multiple client websites.
• Conducted regular website audits using Screaming Frog and Google Search Console — resolving crawl errors, indexing issues, and improving Core Web Vitals.
• Monitored site performance, fixed mobile usability issues, and submitted XML sitemaps via Google Search Console.
• Built high-quality backlinks through guest blogging, directory submissions, social bookmarking, and influencer outreach — improving domain authority and referral traffic.

Programmer Analyst Intern at Shiash Info Solutions Pvt. Ltd. (2023-12 – 2024-05)

• Completed a 6-month internship with hands-on exposure to Java development and software project workflows.
• Gained practical experience in programming fundamentals, debugging, and application development.

B.E. in Computer Science Engineering – Arunai Engineering College, Anna University (2018 – 2022)

12th Standard – Bhagavan HSS (2017 – 2018)

10th Standard – Venus Matriculation HSS (2015 – 2016)