Mohd Sam
VAN SALESMAN / FMCG MERCHANDISER
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About
Results-driven and highly motivated Ex-Saudi Sales Professional with over 2.5 years of international expertise across the FMCG, dairy, and frozen food sectors within Saudi Arabia. Possesses a proven track record in route operations, business-to-retail distribution, shelf execution, and inventory optimization. Expert in leveraging fluent Arabic and local market knowledge to secure premier product placement, strengthen retailer relationships, and consistently exceed corporate sales targets.
Experience
Merchandiser / Route Sales Representative at Arla Foods Company (2022-01 – 2024-12)
- Spearheaded daily commercial route management and structured product merchandising across major assigned territories.
- Maintained seamless product availability, executing rapid stock replenishment protocols to guarantee 100% shelf compliance.
- Cultivated highly productive corporate partnerships with store general managers, supervisors, and retail category buyers.
- Monitored strict cold-chain compliance, absolute retail pricing accuracy, and critical short-expiry inventory controls.
- Drove substantial territory sales growth by securing prime shelf execution, high-traffic visibility, and promotional cross-merchandising.
Retail Merchandiser (Frozen Food Division) at Al Kabeer Group (2024-01 – 2024-06)
- Directed full-scale frozen food merchandising operations across high-volume supermarkets and hypermarkets.
- Enforced a rigid FIFO (First-In, First-Out) product rotation methodology to eliminate inventory shrinkage and commercial waste.
- Supervised critical freezer temperature logging, structural presentation standards, and overall hygiene compliance.
- Worked closely with regional sales teams to successfully launch seasonal promotions and trade events.
Education
Completed my secondary education and continuously pursuing further learning and skill development. Interested in expanding my knowledge through training, certifications, and practical experience to support my professional growth.

