
Mohd Shaqib
Social Media Manager
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About
Results-driven YouTube Channel Manager, Social Media Manager, and Smartphone Tech Analyst with 8+ years of experience managing content strategy, channel operations, and device review production for one of India's largest tech YouTube channels (4M+ subscribers). Tested 500+ smartphones and produced 100+ in-depth reviews, comparisons, and camera tests. Experienced in YouTube SEO, publishing workflows, analytics, audience growth, and brand collaborations.
Proven record of delivering 215% YoY audience growth, increasing engagement from 1.2% to 4.7%, and achieving campaign ROI up to 5×.
Experience
YouTube Channel Manager & Social Media Manager at Techno Ruhez (2017-06 – Present)
Managed end-to-end YouTube channel operations for a 4M+ subscriber tech channel.
- Planned content calendar, publishing schedule, and launch strategy.
- Optimized titles, thumbnails, descriptions, keywords, metadata, and YouTube SEO.
- Monitored analytics to improve CTR, watch time, audience retention, and growth.
- Tested and evaluated 500+ smartphones across flagship, mid-range, and budget segments.
- Produced and scripted 100+ smartphone reviews, comparisons, and camera tests.
- Designed strategies resulting in 215% YoY audience growth.
- Increased average engagement from 1.2% to 4.7%.
- Managed multi-platform publishing across YouTube, Instagram, Facebook, X, and Shorts.
- Collaborated with brands and creators on campaigns delivering up to 5× ROI.
- Repurposed long-form videos into Shorts and social assets.
Education
Bachelor of Computer Applications in Computer Applications (2019)
