Mohit Dobhal

Performance Marketing Manager

Talent

Bengaluru800 INR/hourMember since September 18, 2026

Google Ads: ShoppingGA4Google Tag ManagerMicrosoft Ads (Bing)DisapprovalsFeed rulesCustom labelsMicrosoft AdsBingKeyword researchBid managementLanding page testingAudience segmentationA/B TestingConversion rate

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Digital Marketing Google Ads Meta Ads Paid Ads Paid Advertising Campaign Management Campaign Optimization Google Ads Expert

About

Highly experienced Google & Meta Ads Specialist with over 11 years of expertise in managing, optimizing, and scaling high-budget ($100K+/month) paid advertising campaigns, integrating rigorous attribution and tight tracking to drive lead quality. Proven track record in driving significant e-commerce sales and high-intent lead generation by owning landing pages and form performance to lift conversion rate through A/B testing and data-driven reporting. Adept at remote collaboration, precise time tracking, and seamless communication while leading media buying across marketing media channels, including retargeting strategies and rapid creative/offer installation to accelerate campaign launches.

Experience

Senior Paid Media Manager - ROI Mantra - Noida, India

(2015-12)

Managed and optimized high-budget campaigns across Google Ads, Meta Ads, and Bing PPC, regularly exceeding monthly budgets of ₹1Cr+ (~$112K+)

Directly boosted e-commerce sales for multiple clients (Zivame, Melorra, Max Labs) through innovative media buying and funnel strategies, optimizing landing pages to lift conversion rate and ROI by 30% with tight attribution and tracking in place
50% YOY
Collaborated closely with creative teams to produce engaging ad content, using structured A/B testing and retargeting to improve CTR and conversion rates while informing audience–creative fit
Leveraged Google Analytics, Meta Business Suite, GA4, and Firebase via Google Tag Manager to implement event tracking and attribution, building dashboards for reporting that informed strategic decisions
Conducted comprehensive keyword analysis and audience segmentation, applying smart bidding with retargeting and lookalikes to maximize reach and conversions across marketing media
Stayed current with emerging trends, regularly adjusting strategies to maintain competitive advantage in fast-evolving markets.

Paid Media Executive - Wildnet Technologies - Noida, India

(2015-02 - 2015-11)

Handled daily management and optimization of Google Ads and Bing PPC campaigns

Conducted detailed keyword research, bid management, and ad copy optimization while building landing pages and installation-focused funnels, running A/B testing and reporting to improve conversion rate
Delivered regular performance analysis and reporting, identifying opportunities for enhanced profitability.