Mohit Goel

Integrated marketing leader with 19+ years of experience across the customer life-cycle, driving profitable growth through brand strategy, GTM execution, product launches, customer experience, demand generation, digital transformation & AI-led marketing innovation. Delivered sustainable impact across both agency & brand-side roles, owning the marketing funnel, brand equity, ROI & functional P&L. Managed budgets of Rs. 30–200 Mn in-line with Annual Business Plans (ABP), while leading large cross-functional teams as a strategic partner to senior leadership.

Head of Digital Marketing / DGM – Marketing at International Tractors Ltd. (Sonalika Tractors) (2022-02 – 2025-11)

India's 3rd largest tractor OEM. Led end-to-end marketing initiatives with functional P&L and brand ownership.

• Strategic Marketing Planning: Owned the end-to-end annual and quarterly marketing planning cycle—setting brand KPI targets, financial projections, and strategic priorities in line with the Annual Business Plan (ABP).
• Integrated Multi-Channel GTM: Consolidated and managed marketing campaigns across ATL, BTL, digital, media, influencers, and direct channels (SMS, WhatsApp, IVR) into a single unified plan.
• Cross-Functional Leadership: Served as the strategic planning interface between sales, product, customer service, dealership networks, and creative agencies to coordinate high-impact product launches.
• C-Suite & Stakeholder Advisory: Partnered with cross-team & executive leadership to present marketing outcomes, brand consideration scores (SOV), digital listening, industry trend analysis during business reviews.
• Funnel Optimization & Impact ownership: Re-aligned the hyper-local dealer's network & optimized channel mix to drive marketing's contribution to sales by 4x and cut CAC by 65%, alongside a 2x improvement in TOMA.

Divisional Manager Marketing – Growth Marketing & Digital Transformation at DishTV India (d2h Brand) (2018-09 – 2022-02)

Led innovative digital transformation of revenue processes & subscriber marketing for one of India's largest DTH operators.

• Digital Transformation & Business Impact: Drove the digital automation of the customer recharge ecosystem, delivered ~ INR 30 Cr OpEx savings in a year, while increasing Average Ticket Value (ATV) by 13%.
• Mobile App Growth – Customer experience (CX) & Brand Engagement: Re-branded & re-positioned the brand's mobile app, supported by strategic AI-enabled marketing campaigns, resulting in a substantial boost in active subscribers and digital engagement metrics.
• Hybrid Campaign Strategy: Executed high-impact campaigns integrating ATL, BTL & digital marketing (SEO, SEM, ORM, social listening, media planning, and MarTech integrations) to maximize LTV and brand loyalty.

Lead – Performance Marketing & Search / Centre of Excellence at MRM // McCann (Global Advertising Agency) (2016-05 – 2018-09)

Directed the Global Centre of Excellence for performance marketing across SEO, SEM, and marketing paid channels.

• CoE Leadership: Directed the Performance Marketing Global Centre of Excellence, overseeing multi-channel digital strategies (organic & paid channels) for key accounts across India, the MENA region, and global markets.
• Multi-Sector Growth: Optimized digital campaigns for diverse customer personas and multiple business industries, including FMCG, Automobile, Healthcare, BFSI, Real Estate, and Aviation.
• Client Acquisition: Led competitive pitch wins, expanded existing client accounts, drove recurring agency revenue growth, and directly mentored cross-functional digital execution teams.

Project Manager // Profit Centre Lead at Wildnet Technologies / BrainShakers Interactive (2008-10 – 2016-04)

Built and scaled a B2B digital services business unit from scratch, operating under a GCC-like conceptual framework.

• Profit Center Ownership: Established, scaled & managed functional P&L for new B2B digital services business unit under a GCC (Global Capability Center) framework, achieving consecutive top-line and margin gains.
• Global Footprint Expansion: Successfully scaled business operations and customized client GTM/pricing frameworks across North America (US & Canada), Europe (UK & continental EU), APAC, and the Middle East.
• Team Recruitment & Development: Recruited, trained, and managed a robust cross-functional team of 20+ professionals across pre-sales, business development, client servicing, and digital operations.
• Launched the very first full-service Online Reputation Management (ORM) service for the Asian market.

Market Analyst (Marketing & Sales) at Insta Creation Technologies (2007 – 2008)

Business Development Executive at HBL: HDBC Bank Subsidiary (2006 – 2007)

MBA / PGDBM in Marketing & IT – IMM (2006 – 2006)

BCA – Kurukshetra University (2004 – 2004)