Mohit Hemnani

MBA graduate from DSIMS, Mumbai, specializing in Marketing Procurement, Strategic Partnerships, and Brand Integrations. Proven ability to optimize marketing spends, lead high-impact vendor negotiations, and drive cost efficiencies while maximizing ROI and brand value.

Marketing Procurement & Strategic Sourcing Specialist at Tata Digital (2024-10 – Present)

• Led end-to-end marketing procurement across media, creative, and production verticals.
• Negotiated high-value partnerships, including Tata Neu IPL 2024, delivering significant commercial value.
• Drove 20–25% annual cost efficiency through strategic vendor renegotiations and process optimization.
• Transitioned key creative agencies to enhance cost-effectiveness and output quality.
• Oversaw media buying for TV and digital campaigns, ensuring optimal ROI.
• Expanded portfolio to include Tata Cliq and Croma, managing procurement and vendor strategy.

Media Buying Controller at Madison World, Mumbai (2024-07 – 2024-10)

• Lead Media Buyer and Client Representative for Pidilite and Raymond.
• Executed brand integrations, including KBC and India vs. Sri Lanka series.

Manager at mSix & Partners, Mumbai (2022-07 – 2024-07)

• Strategized and executed media plans for clients like Emami, JSW Cement, USV, Burger King, Sony Liv, Bank Of Baroda, and more.
• Conducted market research and data analysis to optimize media spend.
• Negotiated with media vendors for competitive rates and placements.
• Utilized analytics platforms to measure campaign performance and provide actionable insights.
• Led new media pitches & won Media Pitch for Manipal Cigna & Dr Reddy.
• Successfully launched new media buying initiatives, expanding services and revenue.
• Won Emvies Award (Sony Liv) & Abbys Award (Burger King) for innovative TV campaigns.

Co-Founder at Benevolent Private Spaces LLP, Pune (2021-04 – 2022-07)

• Founded and scaled a co-working venture; achieved 90% occupancy and 65% operational efficiency within six months.
• Conducted market research to identify growth opportunities and brand positioning.
• Developed marketing strategies that increased footfall.
• Raised seed funding and achieved 75% of projected sales within six months.
• Led sales, marketing, partnerships, and business planning for profitability.

Media Buyer at mSix & Partners – GroupM, Mumbai (2020-02 – 2021-04)

• Secured the best advertising rates aligned with media strategy.
• Presented alternative media options to clients and prepared evaluation reports.
• Negotiated ER channels and paid sponsorships across news channels.

Media Buyer at EMCW, Mumbai (2017-04 – 2020-02)

• Managed media buying & planning for RR Kabel, ITC Vivel, Edelweiss, Caprese, OnePlus 5T, Tata Tigor, Havells, Dream Girl – Cipla.
• Monitored campaigns, budgets, and ad spend.
• Adjusted media schedules based on audience data.

Internship at HT Media, Mumbai (2016-04 – 2016-06)

• Managed a team of 6 and conducted B2B sales.
• Conducted competitive analysis and market survey for MINT newspaper.
• Received "Star of the Week" certificate for 5 consecutive weeks for top sales.

MBA in Marketing, Procurement, Strategic Partnerships, Brand Integrations – DSIMS, Mumbai (2015-04 – 2017-04)

B.Com – MMK College, Mumbai (2013-04 – 2015-04)