Marketing Procurement & Strategic Sourcing Specialist at Tata Digital (2024-10 – Present)
- Led end-to-end marketing procurement across media, creative, and production verticals.
- Negotiated high-value partnerships, including Tata Neu IPL 2024, delivering significant commercial value.
- Drove 20–25% annual cost efficiency through strategic vendor renegotiations and process optimization.
- Transitioned key creative agencies to enhance cost-effectiveness and output quality.
- Oversaw media buying for TV and digital campaigns, ensuring optimal ROI.
- Expanded portfolio to include Tata Cliq and Croma, managing procurement and vendor strategy.
Media Buying Controller at Madison World, Mumbai (2024-07 – 2024-10)
- Lead Media Buyer and Client Representative for Pidilite and Raymond.
- Executed brand integrations, including KBC and India vs. Sri Lanka series.
Manager at mSix & Partners, Mumbai (2022-07 – 2024-07)
- Strategized and executed media plans for clients like Emami, JSW Cement, USV, Burger King, Sony Liv, Bank Of Baroda, and more.
- Conducted market research and data analysis to optimize media spend.
- Negotiated with media vendors for competitive rates and placements.
- Utilized analytics platforms to measure campaign performance and provide actionable insights.
- Led new media pitches & won Media Pitch for Manipal Cigna & Dr Reddy.
- Successfully launched new media buying initiatives, expanding services and revenue.
- Won Emvies Award (Sony Liv) & Abbys Award (Burger King) for innovative TV campaigns.
Co-Founder at Benevolent Private Spaces LLP, Pune (2021-04 – 2022-07)
- Founded and scaled a co-working venture; achieved 90% occupancy and 65% operational efficiency within six months.
- Conducted market research to identify growth opportunities and brand positioning.
- Developed marketing strategies that increased footfall.
- Raised seed funding and achieved 75% of projected sales within six months.
- Led sales, marketing, partnerships, and business planning for profitability.
Media Buyer at mSix & Partners – GroupM, Mumbai (2020-02 – 2021-04)
- Secured the best advertising rates aligned with media strategy.
- Presented alternative media options to clients and prepared evaluation reports.
- Negotiated ER channels and paid sponsorships across news channels.
Media Buyer at EMCW, Mumbai (2017-04 – 2020-02)
- Managed media buying & planning for RR Kabel, ITC Vivel, Edelweiss, Caprese, OnePlus 5T, Tata Tigor, Havells, Dream Girl – Cipla.
- Monitored campaigns, budgets, and ad spend.
- Adjusted media schedules based on audience data.
Internship at HT Media, Mumbai (2016-04 – 2016-06)
- Managed a team of 6 and conducted B2B sales.
- Conducted competitive analysis and market survey for MINT newspaper.
- Received "Star of the Week" certificate for 5 consecutive weeks for top sales.
