Mohit Soni

Dynamic Business Leader with 13+ years across Pan-India Consulting, E-Commerce, Digital Marketing & Wealth Management. Serving as Company Director for 6+ years, managing multi-channel e-commerce operations, a digital marketing agency, and wealth portfolios. Also actively managing and advising on investment planning in Shares with strong knowledge of portfolio allocation and wealth management.

Background includes 2 years leading Retail & E-Commerce, 2 years as Centre Head & Project Lead in Animation Education & Designing Projects, and 3.5 years as a VFX Artist & Motion Graphic Designer. Expert in scaling businesses, closing high-value deals, and managing parallel enterprises nationwide.

MANAGING DIRECTOR & HEAD OF OPERATIONS (Strategy & Growth) at MASKART PRIVATE LIMITED (2020-08 – Present)

• Omni-Channel Distribution Network | Building Pan-India Sales Ecosystem: Scaled a pan-India B2B2C network integrating retail showrooms and online channels. Enabled partners with centralized inventory, stock sync, and full support for listing, marketing and order fulfilment.
• Successfully managing multiple client portfolios with consistent profit and high returns. All client portfolios are in positive growth with excellent performance track record, reflecting strong expertise in risk management, market analysis and strategic investment planning in Equity & Mutual Funds.
• Email Marketing & Retention | Maximizing Customer Lifetime Value: Built automated email funnels for engagement, repeat sales and product launches.
• Client Consulting & Business Development | Enabling Partner Success: Consulted partners on stock planning, new business setup and go-to-market strategies to help them scale faster.
• Team Building & Talent Management | Creating High-Performance Teams: Built and managed cross-functional teams, defined KRAs/KPIs and implemented performance systems.
• Training & Leadership Development | Empowering Teams to Perform: Trained and mentored marketing, sales and design teams on execution and strategy.
• Operations & Process Excellence | Streamlining for Scale: Created SOPs and streamlined workflows across departments to improve efficiency and scalability.
• E-Commerce Growth & Digital Transformation | Building Future-Ready Platforms: Led platform development and digital initiatives to build a scalable D2C ecosystem.
• Brand Consultancy & Go-To-Market | From Idea to Launch: Provided end-to-end brand consultancy for startups, guiding them on how to launch and promote their own brand from scratch.

RETAIL & DISTRIBUTION OPERATIONS (B2B, B2C & Omni-Channel Retail) at MULTI SHADES WEAR (2018-08 – 2020-07)

• Managed end-to-end P&L for a multi-store retail chain and delivered 30% YoY profit growth through strategic cost optimization, inventory planning, and implementation of an omni-channel sales framework.
• Led business development and mentored new retail partners, enabling them to launch their own stores by providing end-to-end support in sourcing, setup, and sales strategy - which later became the foundation of Maskart Pvt. Ltd.

CENTRE HEAD & PROJECT LEAD at FOOTPRINTS CINEMATICS PRIVATE LIMITED (2016-06 – 2018-07)

Delhi (1 year) and Karnal (1 year).

• Managed end-to-end client projects at Delhi studio including Music Videos, Corporate Promotions, Motion Graphics & Feature Film VFX shots.
• Handled client briefings, lead generation, project budgeting, team allocation and timely delivery.
• Coordinated with creative teams (Editors, VFX Artists, Animators) to ensure quality output.
• Promoted to lead the complete setup and operations of Karnal centre - Academy + Production Studio.
• Established academic structure for 1 to 3-year courses including curriculum planning, faculty hiring, batch scheduling and student counseling.
• Continued handling production projects for Delhi & Karnal, managing client communication and leading creative teams
• Responsible for overall P&L, centre growth, admissions, and business development for both verticals.

STEREO COMPOSITOR at DELUXE ENTERTAINMENT (2015-12 – 2016-05)

• Worked as a 3D Stereoscopic Compositor for conversion of 2D feature films into 3D Stereo format.
• Performed depth creation, roto, clean-up, and stereo compositing to achieve high-quality 3D depth and volume.
• Worked as Stereoscopic 3D Artist in Hollywood Projects: Everest (2015), Avengers: Age of Ultron (2015), Jurassic World (2015) & more.
• Collaborated with Roto, Paint, and Depth teams to ensure seamless 2D to 3D conversion and final stereo output.

Video Editor, VFX Compositor & Graphic Designer at Freelance Creative Projects (2013-02 – 2015-11)

• Globalite Shoes - Commercial Project [Flagship Project]: Lead VFX Compositor & Environment Designer. Created high-end shoe commercial with advanced VFX compositing, 3D environment design, lighting and realistic product integration. Most appreciated project for creative quality.
• VOTE - Short Film (14 Minutes): Solely edited the entire 14-minute short film. The project was challenging as complete editing, motion graphics, graphic design and green screen keying/compositing was done entirely in Adobe After Effects instead of Premiere Pro, delivering a cinematic output.
• Tribal Documentary Film - Assam (Mising Tribe): Handled complete video editing and content development for a documentary film based on the Mising tribal community of Assam, focusing on storytelling and cultural representation.
• Music Videos & Corporate Promos: Edited multiple music videos and corporate promotional videos sourced through freelance platforms.

Bachelor of Science in Multimedia (B.Sc. MM) – PTU (PUNJAB TECHNICAL UNIVERSITY), Delhi (2010 – 2013)

Advance Diploma in Animation & Visual Effects (2 years) & Expertise in VFX (Visual Effects) in collaboration with Centennial College, Canada (1 year) – PICASSO ANIMATION COLLEGE, Delhi (2010 – 2013)

Advanced Diploma in Computer Applications (ADCA) – ALMA EDUCATION (Now SLANBRICK ACADEMY), Nalagarh, Himachal Pradesh (2009 – 2010)