Digital Marketing Head at KGK Group (Global Conglomerate) (2025-09 – Present)
Manage comprehensive digital marketing footprints for a global conglomerate operating across Gems & Jewelry (Mining, Manufacturing, Retail), Real Estate, Luxury Hospitality, and Healthcare portfolios.
- Pioneer the reconfiguration of global domain architectures to capture citations in AI search summaries, leading to a 30% increase in referral traffic from LLM-based answer engines.
- Implement customized AI-driven automation pipelines for copywriting, design variations, and automated campaign synthesis, increasing team output efficiency by 45%.
- Plan and execute targeted paid media campaigns across programmatic SEM and social networks, driving a 45% boost in e-commerce revenue for luxury retail jewelry brands (Entice) using AI-powered dynamic creative optimization (DCO).
- Utilize Power BI data modeling to map over 12 major customer touchpoints, providing executive stakeholders with interactive analytics reports tracking conversion metrics and ROI output.
Project Manager, Digital Marketing at Fulcrum Digital (B2B Tech, SaaS & InsurTech) (2023-09 – 2025-05)
- Delivered a 28% expansion in organic conversion velocity and achieved a 15% year-over-year boost in qualified lead generation for core cloud-native platforms and insurance enterprise products.
- Supervised the end-to-end digital acquisition channel architecture for Travel Insured International (premier USA travel insurance provider), ensuring target milestones and digital advertising conversions were reached.
- Audited and resolved over 80 core technical site architecture flaws, optimizing structural metadata, H-tags, and search crawlability to expand organic visibility in the US insurance space.
- Translated campaign metrics into clear business insights using Google Analytics, SEMrush, and Power BI custom report interfaces to measure ongoing project deliverables.
Digital Marketing Manager at Shriram General Insurance Co. Ltd. (FinTech & Insurance) (2021-04 – 2023-07)
- Achieved a 40% increase in digital lead volume, a 25% growth in policy sales, and a 20% reduction in baseline customer acquisition costs.
- Coordinated and mentored a 15+ member multi-disciplinary marketing squad containing web developers, graphic designers, content writers, and telemarketers to build high-converting landing pages.
- Integrated technical SEO strategies, automated programmatic display networks, and targeted paid advertising layouts to drive a unified 30% lift in cross-channel acquisition funnels.
- Implemented streamlined project timelines and marketing automation structures, growing active production and overall marketing execution output by 20%.
PPC Manager at DashClicks (MarTech SaaS & Agency Platform) (2020-08 – 2021-03)
- Maintained a consistent 45% ROI portfolio yield, accelerated SaaS platform acquisition setup by 40%, and decreased acquisition costs by up to 25%.
- Monitored large-scale paid media campaigns spanning Google Search, Display, Smart Shopping, and Video networks across 150+ international white-label SaaS accounts with aggregate budgets of $10 Million per month.
- Engineered structured campaign setup workflow templates and verification matrices, reducing account onboarding timelines by 40%.
Senior Digital Marketing Analyst at MyTeam11 (Gaming & Real Money Gaming - RMG) (2019-06 – 2020-08)
- Engineered a 5X growth in web search impressions, a 50X jump in Monthly Active Users (MAUs), and scaled Instagram followers from 3K to 27K within 6 months.
- Leveraged targeted paid app campaigns (Universal App Campaigns - UAC) and affiliate marketer networks to unlock a 7X spike in daily active user acquisition and a 10X rise in total active app installations.
Senior Digital Marketing Analyst at DotSquares (B2B IT Services, Enterprise Solutions & Real Estate Portals) (2017-05 – 2019-05)
- Multiplied organic traffic by 7X for primary brand networks and locked in an aggressive 21% Month-over-Month (MoM) growth curve.
- Directed full-scale on-page updates, local citations, and link-building for high-volume networks (Keys90 & Gharoffice), driving a 10X expansion in non-branded search shares.
Digital Marketing Manager at Gemexi (E-commerce Retail) (2015-07 – 2017-05)
- Scaled web traffic from 0 to over 10,000 visitors a day while lifting checkout conversion rates by 25% MoM.
- Governed strategic off-page link-building and anchor optimization pipelines, positioning 65 competitive non-branded terms on Page 1 of Google.
SEO Executive & Account Manager at DPFOC (Global Digital Agency) (2013-09 – 2015-06)
- Boosted native website conversion rates by 20% while sustaining a 100% campaign success rate across accounts.
- Facilitated technical on-page content alignment, site architecture fixes, and localized ad campaigns for over 30 client profiles situated across the UK, USA, and Australia.
Digital Marketing Freelancer at Self-Employed (2010-01 – 2013-08)
- Contracted directly with small-to-medium enterprises (SMEs) globally to construct foundational SEO roadmaps, execute early-stage link-building strategies, and structure local directory architectures.
- Managed exploratory pay-per-click (PPC) and Facebook ad structures for niche e-commerce vendors, consistently stabilizing customer acquisition costs (CAC).
