BOSCH & SIEMENS HOUSEHOLD APPLIANCES MFG PVT LTD
Regional Marketing and Sales Manager (West-MH, Goa, Guj, MP & CG) | Jan 2015 till date
- Customer Lifecycle Management: Developed and executed regional marketing strategies that drove lead generation, sell-out, and sell-in targets across 6 offline channels (Free Standing & Built-In), ensuring engagement at each stage of the customer journey, focused on Contribution Margin (CM1)
- Sales Growth: Boosted numeric distribution and counter share through targeted channel schemes, visibility enhancements, and effective multi-channel sales strategies, increasing reach across diverse retail channels.
- Sales Enablement Tools: Integrated advanced sales tools and CRM systems to drive operational efficiencies, track performance, and optimize resource allocation.
- Marketing Campaigns: Delivered comprehensive 360-degree campaigns with POSM management, annual marketing calendars, and cross-functional team collaboration for 3 distinct brands (Luxury, Premium & Mass-Premium)
- Brand Partnerships: Worked closely with ATL/BTL, PR, digital, and retail agencies to execute high-impact, cross- channel brand-building initiatives.
- Product Launches: Successfully launched new product range in washing machines and refrigerators, driving regional adoption and multi-channel market penetration.
24 FRAMES DIGITAL (leading provider of live streaming solutions)
Head of Sales & Business Development (Mumbai, Delhi/NCR. Bengaluru) | Sept 2012 to Dec 2014
- Sales Strategy Leadership: Developed and executed strategies driving revenue growth and profitability.
- Vertical Establishment: Built and managed an independent sales division with full P&L accountability.
- Team Leadership: Managed a 15-member team, ensuring high performance through strategic alignment and sales enablement resources.
KANSAI NEROLAC PAINTS LIMITED (MH & Goa)
Divisional Sales Manager – Channel & Projects | Dec 2010 to Aug 2012
- Strategic Sales Leadership: Directed a team of 68 sales professionals in executing a robust sales strategy focused on demand generation, enhancing numeric reach, weighted reach and product penetration across channels and projects
NEXT RETAIL INDIA LIMITED (Pan India)
Senior Category Manager | Sept 2007 to Nov 2010
- Category Strategy: Developed and implemented purchasing and merchandising plans tailored to market trends, customer demand and business objectives of sales and profitability
- Category Tactics: Crafted pricing framework, assortment planning, planogramming, promotional offers, inventory management & fill rate standards across electronics and home appliances
WHIRLPOOL OF INDIA LTD (Mumbai, Thane & Navi Mumbai)
Deputy Sales Manager| Jan 2003 to Aug 2007
- Sales Management: Implemented multiple tools of distribution-revamp, product-visibility drive & range selling of home appliances
- Sales Enablement: Implemented training programs that improved store conversion rates and helped sales teams adopt tools to enhance their productivity.
VOLTAS LIMITED (Rajasthan)
Area Sales Manager | Sept 2001 to Dec 2002
- Sales Management: Drove B2B sales, retail network expansion and influencer management covering Air Conditioners & Water Coolers
FORCE MOTORS LIMITED (Akurdi, PCMC)
Purchase Engineer | July 1995 to April 1997
- Operational Excellence: Contributed to sourcing and procurement functions with a focus on improving efficiency and reducing costs.
NOTABLE ACHIEVEMENTS
- Achieved INR 320 Cr in secondary sales in 2023 at BSH Household Appliances with a 35% CAGR (2015–2023), leading a 36- member sales team and 266 sales consultants via multi-brand (GT, LF, KD) and 19 exclusive outlets with highest Contribution Margin achievement of 27%
- Drove 33% CAGR in the dishwasher category, enhancing multi-channel reach and improving customer engagement.
- Increased revenue from INR 7.5 Cr to INR 12.7 Cr at 24 Frames Digital, with EBIDTA of 28%
- Delivered INR 160 Cr annual revenue, 14% volume and 25% value growth at Nerolac, including a 40% increase in premium category sales through multi-channel sales efforts.
- Expanded the dealer network by 22%, adding 390 dealers and generating INR 15.5 Cr incremental revenue at Nerolac.
- Established 7 exclusive “Nerolac Color Stylers” stores, enhancing brand presence.
- Conceptualized and launched pan-India “AC Guru” campaign at NEXT Retail, rolling out the AC category across 21 branches and 300 company-owned & franchisee stores.
- Boosted NEXT Retail’s AC business by 48.5%, achieving INR 99 Cr turnover against flat industry growth in 2008. Improved gross margins by 3% and GMROI by 37.5% at NEXT Retail.
- Surged store conversion rates from 30% to 50% through an extensive training program at NEXT Retail.
- Delivered 10% sales growth and achieved INR 15 Cr T/O at Whirlpool in 2005.
- Retrieved 6 lost key accounts at Voltas Limited, driving branch sales growth by 108% in 2001–02.
AWARDS AND RECOGNITION
- Awarded Best Regional Marketing Manager (2016–2019) for outstanding sales and marketing contributions.
- Recognized as SPARKZ Growth Champion in 2021 for exemplary performance.
