Moitrayee Purkayastha

Data-driven Category Management and Strategic Sourcing professional with over 10 years of experience across retail, home furnishing, textiles, furniture, kitchenware, home improvement, and e-commerce. Expert in Category Strategy, Buying and Merchandising, Assortment & Range Planning, Product Development, Open-to-Buy (OTB), and Demand Planning. Proven track record of managing an 18 Crores INR business, delivering 30% revenue growth, and scaling a 100+ SKU D2C business with a 40% ROI.

Adept at vendor negotiations, margin optimization, and stakeholder management in fast-paced, data-led environments.

Product Sourcing Associate - MSI Surfaces Pvt. Ltd. - Bangalore

(2024-09 - 2026-05)

• Managed pan-India sourcing strategy to align supplier capabilities with global product roadmaps, exporting $6M USD in goods to the US.
• Led end-to-end vendor management, including identification, selection, evaluation, and contract negotiation.
• Managed P&L-related commercial inputs across revenue, gross margin, pricing, and profitability frameworks.
• Improved sourcing efficiency through process standardization and vendor performance metrics to optimize margins.

Assistant Buyer - Home Centre - Bangalore

(2022-08 - 2024-05)

• Drove category growth strategy through assortment optimization, product selection, pricing, and inventory planning.
• Built and implemented an inventory management framework to reduce stock-outs, minimize excess inventory, and improve working capital efficiency across all the 32 furniture stores of Home Centre
• Identified new product opportunities through market research, trend analysis, competitor benchmarking, and customer insights.
• Optimized pricing strategies to support sales growth and gross margin expansion.
• Managed online catalogue expansion to improve product visibility and boost sales conversion rates.

Key Accounts Manager - Wonderchief Home Appliances Pvt. Ltd. - Mumbai

(2021-08 - 2022-07)

• Led modern trade business accounts, driving budget management, business planning, and sales execution across strategic retail accounts.
• Developed and executed annual and monthly business plans aligned with sales, category, and commercial targets.
• Collaborated cross-functionally with marketing and category teams to execute new product launches, promotions, and channel initiatives.
• Managed relationships with large retail chains and key stakeholders to drive corporate account performance.
• Managed operations for all the 35 store of Wonderchief EBO's.

Entrepreneur – D2C Ethnic Wear Business - Self-Employed

(2019-03 - 2021-11)

• Built and scaled a direct-to-consumer ethnic wear business with 100+ SKUs, owning end-to-end product selection, sourcing, pricing, inventory, and sales.
• Achieved 1 Lakh INR monthly revenue with approximately 40% ROI through a demand-driven assortment strategy.
• Applied consumer insights, shopper behaviour trends, and assortment-gap analysis to shape product and pricing decisions.
• Leveraged sales data and cost-benefit analysis to optimize sourcing, logistics, inventory, and business profitability.

Senior Merchandiser - Intermarket India Pvt. Ltd. - Mumbai

(2017-04 - 2019-03)

• D2C revenue growth of 30% through strategic merchandising, category expansion, and business development initiatives.
• Managed an 18 Crores INR hospitality business, overseeing supply and business relationships with premium hotel chains across South Asia.
• Led the Amazon marketplace launch, expanding the business footprints into e-commerce channels.
• Developed and expanded the vendor base to improve sourcing capabilities and supply chain efficiency.

Senior Merchandiser - Welspun Global Brands Ltd. - Mumbai

(2010-11 - 2016-09)

• Managed private-label business for major retailers, driving category growth through merchandising, sourcing, and retail execution.
• Owned CSD business with a 3 Crores INR turnover and expanded the distribution footprint.
• Recognized with the "Welspun Shining Star Award" for outstanding sales performance.

Merchandiser – Private Label - Vigneshwara Exports Pvt. Ltd. - Mumbai

(2008-06 - 2010-10)

• Managed private-label supply programs for leading retailers, ensuring product quality and timely execution.
• Coordinated merchandising and supplier activities across product development and order execution cycles.

MBA - Marketing - Sikkim Manipal University

B.Tech - Textiles - Amravati University

Diploma - Textiles - Assam Textile Institute