Monika Cholker

Motivated and detail-oriented professional with experience in digital marketing, data tracking, client coordination, and professional communication. Skilled at managing multiple tasks, analysing performance metrics, and delivering results in a fast-paced environment. A quick learner with strong organisational abilities, a proactive work ethic, and effective written and verbal communication skills.

Digital Marketing Executive at Infasta Soft Solutions (2025-03 – Present)

• Led integrated digital growth strategy across organic and paid media channels, aligning campaigns with business and lead generation objectives.
• Managed Meta Ads lead generation campaigns, optimising audience targeting, creatives (including UGC-style assets), and funnel strategy to drive qualified inbound leads.
• Implemented Meta Pixel tracking and analytics frameworks to monitor CTR, CPC, CPA, engagement rate, and conversion metrics for continuous optimisation.
• Scaled YouTube channel to 22.9M+ views, generating 5.5K+ subscribers and 60.3K+ watch hours through SEO optimisation, thumbnail A/B testing, and retention analysis.
• Increased Instagram performance to 10.9M+ views, 8.2M+ reach, and 1.1M+ interactions using data-backed content and engagement frameworks.
• Developed AI-enabled and UGC-style video creatives to enhance authenticity, improve click-through rates, and increase campaign effectiveness.
• Hosted and coordinated company marketing events, managing promotion strategy, execution workflows, and cross-team collaboration.
• Supervised and mentored 7 marketing interns per quarter, delegating campaign tasks and ensuring timely project delivery.
• Conducted structured digital marketing training sessions for students covering SEO, paid advertising fundamentals, and performance analytics.
• Recognised with the "Rising Star" award for driving measurable digital growth and demonstrating leadership initiative.

Digital Marketing Intern at Infasta Soft Solutions (2024-11 – 2025-01)

• Conducted SEO audits and implemented on-page optimisation strategies
• Built high-quality backlinks through guest posting and outreach campaigns
• Created SEO-optimised articles and Quora content to drive organic traffic
• Managed email outreach for guest posting and lead generation
• Assisted in Google Ads campaigns for Petsfolio and Ace Web Academy
• Generated 50 influencer leads in one month for the Dealance platform

BSc in Computer Science – Aurora's Degree and PG College (2023)

Intermediate in MPC – Narayana Junior College (2020)