Content Creator / Short-Form Video Creator at Self-Employed (2025-12 – Present)
Managing and growing pet influencer page 'Simba Pawfect' on Instagram and Facebook
- Created high-performing, trend-based reels generating 5.2+ lakh views (Jan–Feb 2026)
- Achieved 3.34+ lakh reach with 500%+ growth in a single month
- Reached 98% non-followers, demonstrating strong content discoverability and viral potential
- Drove 98–99% of total engagement through Reels, optimizing for algorithm performance
- Specialized in creating high-retention hook-based videos for maximum watch time
- Planned, shot, edited, and published content aligned with trending formats
- Collaborated with 20+ pet brands for sponsored content and influencer campaigns
- Built an engaged and growing audience through consistent posting and storytelling
SEO Associate at Performics Mumbai (2023-04 – 2025-07)
- Enhanced organic visibility through strategic keyword optimization and comprehensive content audits
- Conducted monthly SEO performance audits and delivered detailed insights and reports using Google Analytics and Search Console
- Collaborated with content writers to implement SEO best practices across blog posts and web pages
- Performed in-depth keyword research and competitor analysis to support SEO strategies for client websites
- Assisted in on-page SEO optimization, including crafting meta titles, descriptions, image alt tags, and internal linking strategies
SEO Executive at White River Media (2022-12 – 2023-03)
- SEO execution: website audits (SEMrush), on-page & off-page optimization, keyword research (Google Keyword Planner), performance tracking (Google Analytics & Search Console), and meta tag optimization
- Strategy & reporting: competitor backlink analysis (SEMrush), backlink planning, monthly performance reports, and SEO pitch deck creation for clients
SEO Analyst at PureTech Digital (2021-11 – 2022-12)
- Link building strategy: brainstorming and executing high-quality backlink acquisition plans, including competitor backlink analysis (Ahrefs) and toxic link removal (SEMrush disavow)
- Off-page SEO execution: building backlinks via article/blog submissions, guest posting, social bookmarking, directories, classifieds, citations, media sharing, Web 2.0, forums, and community platforms (Quora, Flipboard)
SEO Executive at GBIM Technologies Pvt. Ltd (2020-11 – 2021-11)
- Ethical backlink building, keyword tracking (weekly), performance reporting (Google Analytics), Meta tag creation, website audits, and Google My Business optimization
Digital Marketing Executive at AKT Associates (2019-11 – 2020-05)
- Keyword research (Keyword Planner, Ahrefs), social media management, creative content design, on-page & off-page SEO, website audits (Ubersuggest), and email marketing
