Monjit Gogoi

Leadership level Marketing Strategist with a strong blend of Marketing, Digital Marketing, Analytics, Business P&L and Product Development experience in key leadership roles for global & regional brands like William O Neil India, Bonanza Portfolio, Alpari Financial Services & Angel Broking. Brings on board a 20 year mix of diverse experience with reputed Event Management, Advertisement & Brand Communication Agencies like Ogilvy & Mather, Brilliant Networks, Grips Proevents, Dynamo Communications as well 14 years of Client side (Retail, E-Commerce, Healthcare, Trading) experience 

• Strong BFSI Branding & Frontline Business experience (15 Years) that include conceptualizing and launching pioneering financial brokerage & trading concepts in India like E-Broking, OTC Forex Trading have resulted in disrupting the marketplace, acquisition of new customers and successful brand penetration in India and South Asian Markets. Acquired e2e Marketing & Business experience involving Product Development, Customer Identification, On-Boarding, Marketing Automation, Corporate Communication & PR, Customer Nurturing, Collaborative Marketing & Revenue Growth

• Current Role: Oct’ 16 till date: Head of Marketing, William O Neil India handles both Marketing and Business P&L mandate for the India organization to sell and offer research & investment advisory content to customers in India & raised funds from Institutional and Retail customers for the company's AIF (Alternate Investment Fund) and Hedge Fund Business.
• Recognized for setting up the India business construct & scaling to $4.5 Mn revenue in a span of 4 years, leveraging online/digital, B2B (corporate & Institutional) and collaborative marketing for customer acquisition. Responsible for digitally selling William O Neil's legacy products like IBD digital, Marketsmith US & Leaderboard in US Markets
• Jun'14 – Oct’16: Vice President (Digital Marketing, E-Broking & Healthcare Services)- Bonanza Portfolio Ltd: Led the launch of a cutting edge E-Broking Product called "My-E-Trade" on the lines of discount broking products. Managed the product from inception to implementation and sales. Generated a monthly revenue of over 50 Lakh INR by acquiring more than 25,000 customers within a year of launch, with an active customer base of 37.9%
• May’09 – Jun’14: Head of Marketing (South Asia) - Alpari Financial Services (India): As part of the founding team, launched AFS in India and delivered a base of 50k clients by strategic brand and marketing initiatives that resulted in AFS being recognized as a premium & leading Forex and currency broker Pan India . Spearheaded the expansion of business to 7 offices in India, and the expansion to new markets in Bangladesh, Nepal, Sri Lanka, Indonesia & Dubai
• Jan’07 – Apr’09: Asst. Vice President (Brand Management) - Angel Broking Ltd: created the brand presence & developed the launch pad for the PE Placement. Independently conducted around 100 investor education program across the country. Led the execution of 24 Investor Camps in association with CNBC -TV18 across the country

Select Concept to Launch Campaigns 

AGENCY SIDE: Ogilvy & Mather, Brilliant Entertainment Networks, Grips Proevents & Dynamo Communication

• Successfully launched all vehicles/models for Mahindra & Mahindra (Scorpio/Bolero/Thar). Conceptualized one of first properties/first Car rally for Mahindra named Great Escape. 
• Part of the core team to conceptualized & executed MTV Roadies the iconic youth focused reality show as well as launching Hutch in India
• Witnessed the evolution of Digital Marketing and enabled many clients to adopt and deliver brand engagement by adopting nascent digital marketing tools and technologies.

Master in Business Administration from IIBM - New Delhi.