Mr . Mani

Results-driven Performance Marketing Specialist with 2+ years of experience managing paid media campaigns across Meta Ads and Google Ads. Proven ability to scale campaigns profitably, generating ₹1Cr+ revenue within

6 months with consistent 3x ROAS. Expert in optimising full-funnel performance, reducing CPA, and driving high-volume user acquisition for app-based businesses. Strong analytical mindset with expertise in GA4, GTM, and data-driven decision-making

• Managed and optimised 30+ concurrent campaigns across Meta Ads and Google Ads with a monthly budget of ₹8,00,000+
• Generated ₹1Cr+ in revenue within 6 months, maintaining consistent 3x average ROAS across all campaigns
• Reduced Cost Per Acquisition (CPA) by 20-30% through data-driven audience segmentation and creative A/B testing
• Delivered 1,000+ high-quality leads through targeted performance marketing strategies and funnel optimization
• Scaled app installs and revenue through continuous testing, audience refinement, and campaign restructuring
• Implemented GA4 tracking and GTM for comprehensive conversion tracking and performance analytics

Bachelor of Commerce (Computer Sciences) • Satavahana University | 2021 – 2025 | CGPA: 7.9/10

Intermediate (MPC) • Telangana University | 2019 – 2021 | CGPA: 6.1/10