Mrinal kanti Das

An enthusiastic and diligent marketer. Have a good understanding of driving website traffic, lead generation, and conversion through the digital marketing

Email Marketing Executive at Reddensoft (2024-12 – Present)

Managing multiple accounts to execute end-to-end email marketing campaigns, from conceptualisation to delivery and analysis.

• Managing multiple accounts to execute end-to-end email marketing campaigns, from conceptualisation to delivery and analysis
• Promote engaging and compelling email content & templates that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action
• Ensuring accurate targeting and personalised communication based on customer demographics, preferences and behaviour
• Explore client relationships to gain insight about their goals, target audiences, expectations from ad campaigns, etc
• Identifying opportunities for email optimisation and implementing A/B testing to analyse performance metrics to optimise campaign effectiveness and engagement rates
• Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI
• Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement

System Executive at Nuga Best (2024-11 – 2024-11)

Managing customers and informing the benefits of the various products on human body to audiences.

• Managing customers and informing the benefits of the various products on human body to audiences
• Install the products after purchase
• Co-ordinate the new & old audiences who enrolled for demo seasons

Social Media Advisor at Ace Institute of Competitive Exam

Developed a social media business page to better reach aspiring students preparing for competitive exams

• Developed a social media business page to better reach aspiring students preparing for competitive exams
• Suggested and helped to develop creative and innovative contents to promote the brand

Social Media Adviser at Bongaon Vocational Training School

Helped to create boost post ads in social media for post promotion and better reach

• Helped to create boost post ads in social media for post promotion and better reach
• Helped define target audience by defining gender, age, location, demographic and interests
• Defined duration and ad placements as per budget

Social Media Adviser at Student Health Home

Developed a social media business page to engage different customer segments for promotion of brand

• Developed a social media business page to engage different customer segments for promotion of brand
• Used Canva to create compelling visualizations that regularly had engagement in terms of likes and comments

Personal Secretary at Dr. Pabitra Goswami

Dealing with various clients to help manage daily activities of the clinic

• Dealing with various clients to help manage daily activities of the clinic
• Responsible for managing patient appointments, greet and check in patients and maintain patient records
• Assisted the doctor with other administrative duties as needed

D.EL.ED in Education (2012-07 – 2014-05)

Master of Science in Science – University of Madras (2010-06 – 2012-05)

Graduation in General – University of Calcutta (2007-06 – 2010-05)

Higher Secondary in General – Malda Bibhuti Bhusan High School (2005-04 – 2007-05)

Secondary Education in General – Malda Bibhuti Bhusan High School (2005)