Muaviya Basar

Results-driven professional with 10 years of experience in luxury retail, seeking to leverage expertise in sales growth, team management, and customer relationship management to drive success and innovation in a challenging role within a prestigious brand. Aiming to contribute to a company's growth by implementing effective marketing strategies and maintaining high standards of customer service. Highly accomplished and dynamic professional with a proven track record of success in the luxury fashion industry.

Demonstrates exceptional skills in team leadership, sales optimisation, and customer relationship management. Possesses a deep understanding of current market trends and effectively drive business growth. Experienced in implementing marketing strategies, visual merchandising, and maintaining brand standards.

Consistently achieves and exceeds sales targets while fostering a culture of excellence within the team. Demonstrates a passion for fashion and a commitment to delivering exceptional customer experiences.

Executive Level II at Asian Paints (Store - Nilaya Anthology) (2025-01 – Present)

• Driving strategic planning and growth by executing the overall business strategy, managing P&L, achieving monthly/quarterly/annual sales, revenue, and GMV targets, and delivering data-driven performance reports to track market trends and strategic initiatives.
• Leading retail operations and team management by supervising customer associates and designers, ensuring operational excellence in inventory, display, service, and sales processes, and building high-performing teams through recruitment, training, and grooming in partnership with the central training function.
• Building market presence and customer development by conducting competition analysis and market visits, generating demand through on-ground marketing activities, managing key accounts, including architects and interior design firms, and ensuring seamless end-to-end execution and customer satisfaction for Beautiful Homes Services clients.
• Promoting the complete product portfolio by strategically positioning and driving sales of Nilaya Anthology's premium décor offerings, including lights, furniture, modular kitchens, wallpapers, and other home décor categories, to strengthen market presence and maximise customer engagement.

Boutique Manager at Paul & Shark, Mumbai Store (2021-04 – 2025-01)

• Spearheaded overall store operations and strategic planning to consistently achieve and surpass sales targets and key performance indicators for the luxury brand.
• Developed and implemented innovative marketing strategies to enhance brand visibility and attract high-value clientele, resulting in a significant increase in foot traffic.
• Mentored and trained a team of sales professionals, fostering a culture of excellence and continuous improvement through regular performance evaluations and feedback sessions.
• Analyzed market trends and consumer behavior to inform merchandise buying decisions and inventory management, optimizing stock levels and reducing excess inventory.
• Collaborated with cross-functional teams to plan and execute new store openings, ensuring seamless operations and adherence to brand standards across multiple locations.
• Managed store budgets and P&L statements, identifying areas for cost optimization and revenue growth, leading to a substantial increase in profit margins.
• Organized and oversaw high-profile events for luxury brands within the company portfolio, including Tiffany & Co. and Valentino Garavani, enhancing brand prestige.
• Cultivated and maintained relationships with VIP clients, ensuring personalized service and fostering brand loyalty, resulting in an increase in repeat high-value customers.
• Implemented visual merchandising strategies to enhance store aesthetics and product presentation, driving improvement in sales for featured product lines.

Assistant Boutique Manager at Paul & Shark, Mumbai Store (2019-04 – 2021-03)

• Assisted in developing and implementing sales strategies, contributing to consistent year-over-year growth in store revenue.
• Participated in merchandise buying and planning processes, aligning inventory with market demands and store goals to optimize sales potential.
• Collaborated with the management team to set and achieve store targets and P&L objectives, consistently meeting or exceeding quarterly goals.
• Conducted regular training sessions to enhance team product knowledge and sales techniques, improving overall store performance.
• Managed and expanded the brand's customer database, implementing effective CRM strategies that increased customer retention.

Fashion Consultant at Paul & Shark, Mumbai Store (2017-05 – 2019-03)

• Consistently exceeded sales targets by effectively cross-selling merchandise and providing personalized styling advice to high-end clientele.
• Expanded the client database through proactive customer engagement and relationship building, increasing the overall customer base.
• Traveled to other states to conduct home shopping experiences for high-value clients, generating significant additional revenue.
• Assessed clients' personalities and requirements to deliver tailored fashion recommendations and styling services, enhancing customer satisfaction.
• Assisted in visual merchandising efforts to create compelling and brand-aligned store displays, improving product visibility and sales.

Fashion Consultant at The Tank (2016-06 – 2017-05)

• Drove sales growth through effective cross-selling techniques and personalized customer service, consistently meeting monthly targets.
• Focused on expanding the client database and nurturing long-term customer relationships, increasing repeat business.
• Conducted out-of-state travel to engage with potential buyers for home shopping experiences, expanding the brand's reach.
• Utilized fashion expertise to provide clients with tailored style advice and product recommendations, enhancing customer loyalty.
• Contributed to the development of marketing strategies to attract and retain high-value customers, improving overall store performance.

Bachelor of Commerce in Business Accounting and Economics – Lala Lajpatrai College, Affiliated with Mumbai University (2013 – 2016)