Mubin Selim

Results-driven MBA graduate in Marketing & Business Analytics with hands-on experience founding and scaling a D2C cosmetic brand. Skilled in content strategy, social media growth, campaign planning, and data-driven decision-making. Adept at translating market research into actionable insights that drive brand visibility and business growth.

Founder - NURTURE SHOP

(2021-09 - 2022-06)

Cosmetic Startup

• Built and launched a cosmetic brand from scratch, leading product development, branding, and go-to-market strategy while managing end-to-end digital presence
• Developed and executed content strategies to improve reach and audience engagement across platforms, while implementing workflow automation to streamline operations and enhance efficiency

Business Development Executive - DOCTOSMART

(2020-06 - 2020-07)

Internship

• Interacted with clients to understand requirements and support relationship management while assisting in creating product presentations to improve sales effectiveness
• Collected and analyzed customer insights to inform marketing strategies, collaborating with the team to refine communication and positioning based on feedback

MBA - Marketing & Business Analytics - DMS, NIT Calicut (2025)

BA - Economics - Sree Narayana Guru College (2021)