Muhammad Wajid Ansari

E-commerce professional with 3.9 years of experience. Currently an Associate Site Merchandiser at Amazon (2.9 years), focusing on product placement, customer behavior analysis and sales growth. Previously worked as an E-commerce Executive at Iksula Services Pvt Ltd (1 year). Skilled in improving online shopping experiences, boosting sales and working with different teams to implement effective merchandising strategies.

Associate Site Merchandiser - Amazon Seller Services Pvt Ltd

(2022-09 - 2025-06)

• Led Category pages charter for Laptops, Printers, and Components with continuous experiments & customer behavior studies, managed to improve CTRs.
• Manage product content, pricing and promotions across assigned categories.
• Collaborate with brands and vendors to ensure accurate product information.
• Analyze customer behaviour data to optimize product discoverability.
• Monitor KPIs and create performance reports.
• Execute seasonal merchandising strategies, monthly Brands days and CEPC BAU mini events.
• Execute brands Ascent programs during ARTs time and monthly events for getting more traffic.
• Managed catalogs that have to be uploaded on the Amazon marketplace as per Amazon guidelines.
• Proficiently managed the upload process for both single and bulk listings on the Amazon marketplace, facilitating the onboarding of sellers and contributing to an increase in product visibility and sales.
• Transformed raw data into polished, live website content, ensuring accuracy and consistency across the platform while meeting strict deadlines. Analyze customer behavior data to optimize product discoverability.
• Effectively organized and categorized products on the website, streamlining the user navigation experience and contributing to an increase in product discoverability and user engagement.

Ecommerce Executive - Iksula Services Pvt Ltd

(2017-01 - 2018-12)

• Managed catalogs that have to be uploaded on the Amazon marketplace as per Amazon guidelines.
• Proficiently managed the upload process for both single and bulk listings on the Amazon marketplace, facilitating the onboarding of sellers and contributing to an increase in product visibility and sales.
• Transformed raw data into polished, live website content, ensuring accuracy and consistency across the platform while meeting strict deadlines. Analyze customer behavior data to optimize product discoverability.
• Effectively organized and categorized products on the website, streamlining the user navigation experience and contributing to an increase in product discoverability and user engagement.

Bachelor of Business Administration - Business Administration - DAVV University (2011-01 - 2014-12)

Course - Digital Marketing - Web Trainings Academy (2022-05 - 2022-08)