Head Of Design, Womenswear
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I'm a self-motivated design professional with 15 years of diversified work experience in Design. My forte is Trend research, forecasting, product development and innovation, concept and range building, print & graphic designing, design language and sampling overview, photoshoot and campaign direction, team leading and management.
I have launched various Successful labels in partywear, smart casuals, active & athleisure, with DK Company (Denmark), Ajio (Bangalore) , LimeRoad (Gurgaon) & Koovs (Bangalore) in different price segments where I defined brand positioning, design language, brand expansion strategy, category extension derived fits for various body types, and set up the entire design process to deliver comprehensive world class design Collection.
1. KOOVS
Working as Head of Design & Products
Relaunched the Private Label & Marketplace, KOOVS
Collaborated with Namshi (UAE) for an exclusive collection Launch, NAMSHI X by KOOVS
Launched a private label brand in India & Dubai, ONE/ZERO by koovs.com at NOON & NAMSHI
Worked as Associate Director (Design & Products)
Launched 4 Brands at Limeroad.com
LOVELIME, PRIMROSE (Western Wear)
KARGHA, MANMANI (Ethnic Wear)
3. Lotus Creations (UK) Limited
Worked as Head of Design (Design & Products)
Designed for ZARA, ASOS, TOPSHOP, ANTHROPOLOGIE, FREE PEOPLE
Worked as Senior Design Lead.
Launched a brand Ajio Partywear.
Showcased Collection at Lakme Fashion Week Summer Resort 2015, 2016 & 2017
Worked as Assistant designer to Design head
Danish Hi-fashion brands
Culture, Pulz, Zizi, Cream, B.young, Ichi
· Showcased our Collection at Copenhagen fashion week, BREAD & BUTTER, (CIFF Denmark) 2009-15.
Spanish Hi-fashion brands
. Nice Things, Nice Day, Auka
NIFT (Mumbai) 2003-2007
Best GARMENT CONSTRUCTION award NIFT Mumbai 2007.
Best use of COMMERCIAL SKILLS award NIFT Mumbai 2007.
