"Digital Marketing Strategist
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In another smart example of a content marketing strategy, Nike partnered with the YouTube channel “What’s Inside?” to promote its Nike Air VaporMax shoes.
The YouTube channel, which dissects items to see what’s inside them, garnered more than 7 million views on dedicated to Nike.
“What’s Inside?” has 7.11 million subscribers on YouTube, which ensured millions of people would see the brand collaboration. By partnering with an established YouTube channel, Nike also leveraged popular influencers to promote its new line of shoes.
