
Muralidhar Joshi
ENTERPRISE SALES LEADER | STRATEGIC ACCOUNTS | DIGITAL TRANSFORMATION | MANUFACTURING TECHNOLOGY
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About
Senior enterprise sales leader with over 20 years of experience helping manufacturing, engineering, and technology organizations accelerate digital transformation through strategic software and services solutions. Known for navigating complex sales environments, engaging senior executives, and developing growth strategies that translate customer challenges into long-term business value. Combines commercial acumen with a consultative approach to consistently drive market expansion, strengthen strategic accounts, and achieve sustained sales success.
Experience
Enterprise Sales Manager – ER&D Service Provider Segment at Siemens Digital Industries Software Pvt. Ltd. (2015-02 – Present)
Lead the ER&D Service Provider business across India, defining GTM strategy for Siemens' Digital Manufacturing, Simulation, and Industry 4.0 portfolio while managing strategic relationships with India's largest engineering services firms & Global System Integrators.
- Closed a US$8M Hybrid SaaS transformation deal (FY25), expanding the customer's installed base by 30% and generating US$1.2M in new Annual Contract Value (ACV).
- Turned around a US$600K revenue shortfall into 25% revenue growth, delivering US$1.2M in new business and US$300K in account expansion through executive stakeholder engagement and strategic account recovery, resulting in a US$6.7M deal.
- Delivered 318% of new product quota (US$5.1M) in FY22 and 221% (US$3.85M) in FY21, consistently ranking among Siemens' top-performing enterprise sales leaders.
- Achieved 100%+ quota attainment in 7 of 11 fiscal years, demonstrating sustained performance across strategic named accounts.
- Structured and introduced an innovative Term + Remix commercial model under the Volume Pricing Agreement (VPA), enabling flexible product remix at no additional cost, strengthening long-term customer value while creating a recurring and predictable revenue stream.
- Secured US$6M+ in perpetual and subscription software agreements with a leading engineering services provider, strengthening a long-term strategic partnership.
- Drove multi-year Hybrid SaaS adoption through Digital Manufacturing Lab initiatives, accelerating enterprise digital transformation programs across strategic customers.
- Led the Enterprise Solution Provider (ESP) business for two years, consistently exceeding targets with 108% quota achievement while driving strategic growth across the segment.
- Recognized with the Siemens Global Sales Club Award in FY21 and FY22, placing among the top 15% of the global sales organization.
- Managed and expanded executive relationships across marquee customers including Infosys, TCS, Tata Technologies, LTTS, Tech Mahindra, Tata Elxsi, Rolls-Royce India, and GMTCI.
Sales Associate Manager – PLM at Accenture (2013-01 – 2015-01)
- Secured 3 net-new enterprise clients (including TD Power Systems and TEREX India) within the first 8 months, consistently exceeding sales targets by and accelerating post-acquisition market penetration.
- Spearheaded portfolio development across manufacturing and R&D captive centers, expanding Accenture's footprint in the engineering services verticals.
- Successfully stabilized and transitioned legacy PRION PLM accounts into Accenture's ecosystem, securing $200K in upsell/cross-sell revenue through value-based solution selling to key accounts like LMW India and LM Windpower.
Business Manager – PLM at EDS Technologies Pvt. Ltd. (2007-07 – 2012-12)
- Expanded Dassault Systemes PLM portfolio across South India, consistently ranking as a top-performing sales professional by delivering over 100% of quota across Automotive, Industrial, CPG, and Hi-Tech verticals.
- Spearheaded the automotive ecosystem's first-ever ENOVIA V6® implementation, securing a landmark customer success reference with Faiveley Transport India
- Managed and grew a high-value portfolio of OEM clients, including Toyota Motors India, 3M, and QuEST Global, driving 20% YoY revenue growth.
- Recognised as one of the top Asian Dassault Systemes VAR Sales Manager in 2008
- Bagged Multi-Brand Focus Sales Awards – 2009, 2010, 2011
Senior Executive – Sales & Marketing at INA Bearings (Schaeffler Group) (2005-06 – 2007-06)
- Accelerated regional sales of bearings and linear motion guideways across South India's machine tool vertical, achieving 100% of target in Year 1 and 150% in Year 2.
- Doubled portfolio revenue within strategic named accounts by executing aggressive competitive displacement strategies to capture additional market share.
Education
B.E. in Mechanical Engineering – PDA College of Engineering, VTU (2004)


