Junior Product Manager at Publifyx (Sister Brand of Paytunes) (2025-11 – Present)
Owned product and AI automation initiatives for a digital audio/video ad platform, working directly with CXOs and cross-functional teams (sales, ops, marketing) to identify inefficiencies and ship solutions.
- Architected and shipped an end-to-end AI-powered sales outreach system — combining bulk personalised email workflows, automated lead research, and an AI calling bot — scaling outreach from 20–25 leads/day per salesperson to 5,000+ leads/day via automation, with only hot leads routed back to the sales team.
- Saved 3–4 hours per person per day across the team by designing and deploying agentic AI workflows for repetitive operational tasks, using n8n, Claude/Gemini APIs, and Google Apps Script.
- Built an AI email-reading agent that automatically parsed inbound emails, extracted key data, and generated structured reports — eliminating a daily manual reporting task for the ops team.
- Led requirements gathering, vendor evaluation, and implementation oversight for an AI calling bot to improve SDR efficiency; defined conversation flows, fallback logic, and handoff criteria to human agents.
- Integrated the full AI outreach automation suite into the CRM product, adding dedicated reporting dashboards, access controls, and a Human-in-the-Loop (HIL) flow for data validation and correction before campaigns go live.
- Wrote PRDs and user stories for CRM feature additions; managed backlog and sprint cycles with the engineering team, balancing new feature delivery with platform stability.
- Collaborated closely with CXOs, the sales team, and ops leads to translate pain points into scoped product requirements, maintaining alignment across stakeholders throughout delivery.
Associate Product Manager at Wyr.AI (2023-08 – 2025-11)
Led product management for an AI-powered textile quality inspection platform, driving the product from early discovery through MVP launch and iterative feature development.
- Shipped a working MVP in under 2 months despite ambiguous requirements, achieving stakeholder sign-off and unlocking the next phase of investment and development.
- Trained AI models for automated carton counting and color defect detection, reducing manual inspection effort by ~40% and directly improving operational throughput for enterprise clients.
- Conducted market and user research — including qualitative interviews with quality heads and structured competitor analysis — to identify product gaps and set a prioritised feature roadmap.
- Owned the full product backlog: wrote high-quality user stories, defined acceptance criteria, and prioritised features using business value and delivery feasibility as primary signals.
- Facilitated all Agile ceremonies (sprint planning, backlog grooming, daily stand-ups, retrospectives) with engineering and QA; proactively resolved blockers to maintain delivery cadence.
- Collaborated with engineers on REST API integration workflows and data exchange models, ensuring seamless synchronisation of inspection reports across mobile devices and dashboards.
- Developed pricing model recommendations and defined go-to-market positioning for pilot client launches; prepared client-facing demo walkthroughs and release documentation.
- Led cross-functional communication across engineering, operations, and client stakeholders to manage scope creep and maintain delivery commitments.
AI Algorithm Engineer at Wyr.AI (2023-08 – 2023-12)
- Developed YOLOv5 & YOLOv8 computer vision pipelines for image-based data extraction using libraries like PyTesseract and Pyzbar; established REST APIs on AWS EC2 for document processing.
- Performed end-to-end data work: collection, cleaning, annotation, and preprocessing for model training; contributed to 3D NeRF scene generation for video input processing.
Copywriter & Social Media Strategist at Digital Mazic (2022-03 – 2023-01)
- Planned creative campaigns for social media growth including post copy, content, emails, hashtags, etc.
- Worked on paid social media campaigns for D2C brands for better brand visibility and sales.
- Strategized complete social media and marketplace (amazon) solutions for brand growth
- Customized brand message to reach and capture target audience interest and drive engagement.
- Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.
- Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth.
- Formatted copy to align with project-specific guidelines.
- Crafted effective call-to-action statements within copy, driving desired consumer behavior and increasing conversion rates.
