Muskan Gope

Results-driven Programmatic Campaign Manager / Ad Operations Specialist with 3+ years of experience in end-to-end digital campaign execution across leading DSPs including The Trade Desk (TTD), DV360, and Yahoo DSP. Skilled in campaign setup, trafficking, pixel implementation, QA, optimization, and performance reporting. Strong expertise in real-time bidding (RTB), programmatic buying, and managing high-volume campaigns across display, video, mobile, native, and CTV channels.

Adept at cross-functional coordination with planning, creative, analytics, and client stakeholder teams in fast-paced agency environments.

Programmatic Campaign Manager / Ad Operations Specialist at Mediamint (2023-04 – Present)

• Campaign Management & Optimization: Managed end-to-end programmatic campaigns across DSPs including TTD, DV360, and Yahoo DSP; optimized bids, budgets, and targeting to improve KPIs including CTR, CPA, and ROI.
• Executed real-time bidding (RTB) and programmatic buying strategies across display, video, mobile, native, and CTV channels, ensuring smooth delivery and pacing of multiple high-volume campaigns simultaneously.
• Conducted A/B testing and performance analysis to improve campaign effectiveness and audience reach.
• Generated performance reports and delivered actionable insights for campaign optimization; ensured data accuracy through rigorous QA processes.
• Ad Operations & Trafficking: Set up and trafficked digital campaigns including creatives, ad tags, targeting, and flight schedules; performed detailed QA to ensure accuracy in creatives, tracking links, and placements.
• Implemented and validated pixels, Floodlight tags, and third-party tracking solutions; improved conversion tracking accuracy through proper pixel implementation and validation.
• Maintained trafficking sheets and documentation for campaign accuracy and reporting; coordinated with planning, creative, analytics, and client stakeholder teams for seamless campaign execution.
• Troubleshooting & Reporting: Identified and resolved campaign delivery, tracking, and discrepancy issues in real time; reduced reporting discrepancies through enhanced QA and verification processes.
• Streamlined campaign setup and trafficking workflows, improving execution efficiency across multiple accounts.

B.Tech in Computer Science & Engineering – Gandhi Institute for Technology (2023)