Muskan Khera

Results-driven PGDM (Marketing) candidate with hands-on experience in consumer research, competitive intelligence, and cross-functional collaboration. Proven ability to translate raw market data into structured, actionable insights that drive strategy — directly applicable to product discovery, user research, and go-to-market execution. Adept at synthesizing qualitative and quantitative inputs, managing end-to-end research workstreams, and presenting findings to stakeholders.

Passionate about building user-centric solutions grounded in data.

Marketing Intern at Pearl Precision Pvt. Ltd. (2023-06 – 2023-07)

• Led end-to-end competitive analysis across 10+ brands, mapping product positioning, pricing strategy, and messaging gaps—outputs directly shaped the team's quarterly marketing roadmap.
• Uncovered 3 unaddressed market opportunities through structured primary and secondary research, presenting insights to senior stakeholders via a formal report.
• Owned content strategy and publishing schedule across 3 social media platforms (Instagram, LinkedIn, Facebook), aligning brand messaging with campaign milestones over an 8-week sprint.
• Synthesized 50+ customer feedback responses into structured data summaries—converting unstructured qualitative inputs into prioritised product and messaging recommendations for the sales team.
• Produced 15+ campaign creatives in Canva and built MS Excel trackers with pivot tables to monitor performance trends and pricing sensitivity.

PGDM in Marketing – JIMS, Kalkaji (2025)

B.Com – JIMS, Rohini (2024)

Class XII – DPS Rohtak (2021)

Class X – DPS Rohtak (2019)