Muskan Shaikh

Digital Marketing Professional with 4+ years of experience in performance marketing, social media management, SEO, and e-commerce. Skilled in Meta Ads, TikTok Ads, Snapchat Ads, WhatsApp Ads, Google Ads, LinkedIn Ads, and full-funnel campaign execution. Strong expertise in Shopify development, CRO, email marketing, CRM systems, content strategy, and team leadership.

Known for improving ROAS, optimizing acquisition cost, scaling brand engagement, and delivering data-driven marketing outcomes across international markets including India, USA, South Africa, UK, & UAE.

Head of Digital Marketing & Vendor Administrator at Oredax (2025-09 – Present)

• Lead full-funnel digital marketing strategy across Meta, Google, TikTok, Snapchat, and WhatsApp Ads.
• Manage Shopify development, SEO optimization, CRO improvements, and website performance.
• Oversee client communication, vendor coordination, and cross-team operations.
• Optimize ad performance, reduce acquisition cost, and scale ROAS through data-driven decisions.
• Create high-impact content, ad creatives, emails, reels, and digital assets.

Head of Digital Marketing at MR Global Tech (2025-03 – 2025-09)

• Directed marketing across Google Ads, Meta Ads, and LinkedIn Ads for multiple brands.
• Managed Shopify store development, CRM systems, and SEO optimization.
• Trained interns, led team workflows, and guided strategic marketing direction.
• Delivered content writing, creative development, and campaign execution with measurable results.

Digital Marketing Executive at Infyum Creative Agency (2024-09 – 2025-03)

• Executed performance campaigns across Meta Ads, Google Ads, and LinkedIn Ads.
• Optimized Shopify stores, conducted SEO improvements, and managed digital deliverables.
• Contributed to international e-commerce client strategies.

Social Media Manager & Shopify Developer at Selloship Logistics LLP & Volt App (2022-10 – 2024-11)

• Managed social media platforms, content calendars, and brand communication.
• Executed SEO, email campaigns, GMB setup, and CRM management.
• Shot and edited reels, produced ad creatives, and improved engagement.
• Developed and maintained Shopify storefronts with optimized UX.
• Coordinated with clients, teams, and vendors ensuring smooth workflows.

Chartered Financial Analyst (CFA) in Finance – IMS ProSchool (2025-06 – 2028-04)

Bachelor of Business Administration in Business Administration – Uttaranchal University (2023-01 – 2026-01)

Certification in Digital Marketing – ZIIDM Institute (2022-01 – 2022-09)