Muskan Soni

A dedicated technical student pursuing Sociology Honors by IGNOU with 8 months of experience in digital marketing and startup management. Aspiring digital marketer with a strong passion for online marketing and a solid foundation in digital marketing strategies and tools. Seeking an entry-level position to apply my skills, creativity, and eagerness to learn and grow in the dynamic field of digital marketing

Padhai Vadhai

August – Till Date

Wordpress Website Building

• I have hands-on experience in building and managing WordPress websites, where I have successfully contributed to the creation and enhancement of web presences. My responsibilities included:
• Installing and configuring WordPress, selecting appropriate themes, and customizing them to align with client preferences and branding.
• Creating and optimizing website content, including text, images, and multimedia elements, to improve user engagement and search engine visibility.
• Implementing and customizing plugins to add functionality such as contact forms, social media integration, and e-

commerce capabilities.

• Ensuring responsive design and mobile-friendliness to provide a seamless user experience across various devices.
• Regularly updating and maintaining websites, ensuring security, compatibility, and optimal performance.
• Collaborating with clients to understand their requirements, provide technical support, and address any issues or • My proficiency in WordPress website development reflects my ability to efficiently create and manage web solutions tailored to clients' needs while adhering to industry best practices.

Social Media Optimization

• Experience: Social Media Optimization
• In my role as a Social Media Optimization Specialist, I've played a pivotal role in enhancing the online presence and engagement of various brands across multiple social media platforms. My responsibilities encompassed:
• Developing and executing comprehensive social media strategies to increase brand visibility and engagement.
• Conducting in-depth social media audits to assess the current state of social profiles, identifying areas for improvement.
• Creating and curating engaging content, including graphics, videos, and written posts, tailored to each platform's audience.
• Implementing effective keyword optimization and hashtag strategies to improve discoverability and reach.
• Monitoring social media analytics and KPIs to measure the success of campaigns, and making data-driven adjustments for continuous improvement.
• Managing and scheduling posts, ensuring consistent posting schedules and content calendars.
• Engaging with the online community through comments, messages, and responses to foster positive relationships and address inquiries or concerns.
• Staying up-to-date with the latest social media trends and platform algorithm changes to adapt strategies accordingly.

Internship

Ekwik Digital

March-April 1 Month

During my time as a digital marketing intern at Ekwik Digital Ltd., I had the opportunity to assist in various areas such as creating and optimizing content for online platforms, managing social media accounts, and supporting email marketing campaigns. In addition, I conducted market research to help inform marketing strategies while also contributing to improving website traffic and engagement.

Project- baagwala.com

Bookbirdsview.com

Yaatu.in

Padhaivadhai.com

Completed my 12th class from School Of Excellence Khichripur, now pursuing my graduation from IGNOU in Sociology. And completed 3 Diploma Couse of Digital Marketing