Mustaeen Baig

SEO Specialist with 3 years of experience driving organic traffic, rankings, and lead growth through technical SEO, on-page optimization, digital PR, and AI-driven search strategies (GEO & AEO). Proven success increasing traffic by 52%, generating 200+ organic leads, and securing high-authority backlinks.

Search Engine Optimization Executive at Zibtek (2024-09 – 2026-02)

Led SEO optimization initiatives driving organic traffic growth and lead generation through comprehensive on-page, technical, and content optimization strategies.

• Increased website traffic by 52% through on-page, technical, and content SEO optimization
• Contributed to generating 200 qualified leads from organic search
• Optimized existing web pages using SEO techniques to improve search engine rankings
• Achieved Google AI Overview visibility for a core service page by optimizing semantic structure and topical relevance
• Strengthened off-page SEO and digital PR through high-quality backlink acquisition, boosting Domain Authority by 10%
• Executed email outreach campaigns for digital PR and link building, securing placements on authoritative websites
• Collaborated with marketing team by providing social media content ideas to support campaigns and improve brand visibility
• Delivered weekly SEO performance reports covering traffic, rankings, backlinks, and lead metrics
• Created workflows for LLM and GEO SEO
• Recognized as Star Performer under the company's Reward & Recognition (R&R) program

Freelance Developer and SEO Executive at Rent Up (2023-07 – 2024-07)

Developed user interface and SEO optimization for the RENT UP platform, including feature implementation and technical SEO enhancements.

• Developed the user interface for the RENT UP platform, focusing on creating an intuitive and visually appealing user experience
• Added features such as login and signup and also integrated the website with Firebase
• Improved technical SEO for the website and optimized page speed

Full Stack Development and SEO Intern at Tripo Saints (2023-01 – 2023-06)

Developed and improved web pages and admin panel with focus on user interface design and technical SEO optimization.

• Developed and improved web pages (welcome, hotels, hostel, questions match make) and an admin panel
• Designed visually appealing interfaces and implemented search, filtering, and personalized recommendations
• Worked on title tags and meta descriptions, and improved technical SEO, including enhancing page speed

12th in Commerce – Bharathi PU College (2020-07 – 2020-07)

10th – Seventh Day Adventist School (2018-05 – 2018-05)