Mustafa Aziz Mohammed

Digital marketing professional with experience across campaign management, campaign optimization, SEO (including AEO & GEO), and paid media (Google Ads, Meta Ads). Skilled at translating data analysis into measurable performance gains, having delivered a 50% increase in website traffic and a 25% increase in social media engagement through data-informed campaign optimization. Comfortable managing multiple concurrent client accounts and marketing technology tools end-to-end, from strategy through execution, budget tracking, and reporting.

Known for strong client relationship management, attention to detail, and consistently meeting deadlines without compromising quality.

Digital Marketing Executive at Sierra Consulting Inc. (2024-04 – Present)

Own end-to-end campaign management across social, SEO, and content channels for multiple concurrent client accounts, from strategy and planning through execution and performance reporting.

• Plan and optimize Google Ads and Meta Ads campaigns alongside organic content, balancing budget allocation against performance targets to improve ROI.
• Drove a 50% increase in website traffic and a 25% increase in social media engagement within 12 months through continuous, data-informed campaign optimization.
• Deliver detailed performance reports using Google Analytics (GA4), Meta Business Suite, and LinkedIn Analytics to guide client strategy and budget decisions.
• Develop and produce multi-format content (articles, images, video, infographics) using Figma and Canva to maintain consistent, on-brand messaging across channels.
• Audit client social media presence and marketing processes to identify efficiency gains, improving content quality and audience targeting.
• Extend marketing support to OctaneX Labs, a sister company of Sierra Consulting Inc., managing overlapping deadlines across accounts.

Digital Marketing Associate at Guardians Training (2023-10 – 2024-01)

• Coordinated campaign execution across departments, ensuring marketing deliverables were completed on schedule across multiple concurrent projects.
• Managed social media accounts and structured content calendars to maintain consistent brand communication.
• Built and ran targeted email marketing campaigns supporting lead nurturing and audience retention.
• Implemented local, on-page, and off-page SEO strategies that improved organic search visibility.
• Mentored a junior team member, providing structured feedback and skills development support.

Digital Marketing Executive at EVeium Smart Mobility (2022-05 – 2023-05)

• Produced keyword-optimized blog content that increased page views by 20% within 3 months of implementation.
• Managed social media accounts and a monthly content calendar aligned to product launches and campaigns.
• Analyzed audience sentiment and social performance data to refine messaging and improve campaign results.
• Served as the marketing liaison to dealership networks, ensuring brand-guideline compliance across touchpoints.
• Partnered with the design team to maintain visual brand consistency across digital channels.
• Supported planning and execution of offline marketing events and brand activation initiatives.

Digital Marketing (Freelance) at Ink Me Silly (2020-07 – 2022-08)

• Planned and scheduled monthly social media content calendars to sustain consistent brand engagement.
• Executed and optimized product photography for e-commerce and digital platforms to strengthen visual appeal.
• Analyzed user behavior data to identify trends and refine acquisition and retention strategies.
• Adjusted campaign strategies dynamically to balance new customer acquisition with audience retention.

MBA in Marketing – Osmania University (2021)