Mzafar Warsi

Sales and Marketing professional with 11+ years of experience across tyre, FMCG, consumer products and telecom sales. Currently working as Team Leader with TVS Eurogrip Tyre on the payroll of Smollan Group Ltd., managing a multi-district territory and sales team. Experienced in primary and secondary sales, distributor management, market development, team leadership, KPI tracking, sales reporting, competitor analysis and customer relationship management.

Strong ability to drive revenue, develop business opportunities and improve market execution.

TEAM LEADER - TVS Eurogrip Tyre (Payroll: Smollan Group Ltd.) - Kanpur, Uttar Pradesh

(2024-12)

Manage sales operations across Kanpur, Kanpur Dehat, Unnao, Auriya, Etawa, Banda, Jhansi, Fatehpur, Chitrakoot, Kannauj and Farrukhabad.

• Lead team execution to achieve sales targets, strengthen brand presence and cultivate customer relationships.
• Mentor team members, analyse market trends, set performance KPIs and optimise sales execution.
• Manage secondary market operations and monitor market performance.
• Prepare daily and monthly progress reports and compile/analyse sales figures.
• Identify new business opportunities to support sales targets and profitability.

SALES OFFICER - Maa Kamakhya Darbar Fragrance Pvt. Ltd. (Tiranga Agarbatti) - Kanpur, Uttar Pradesh

(2022-03 - 2024-11)

Managed primary and secondary markets across Kanpur, Unnao, Fatehpur, Kannauj and Farrukhabad.

• Appointed new distributors and controlled/monitored existing distributor operations.
• Evaluated distributor performance and monitored activities for deeper market penetration.
• Tracked marketing trends and competitor products, pricing/strategies and market activity.
• Conducted sales review meetings to identify challenges and remove execution barriers.
• Developed prospect databases for conference and show/event teams.

SALES OFFICER - Surya Food & Agro Ltd. (PRIYAGOLD) - Noida, Uttar Pradesh

(2021-01 - 2022-03)

Managed dealer relationships, monthly schemes and sales motivation activities.

• Appointed new distributors and managed existing team/distributor operations.
• Handled primary and secondary sales and supported FMCG market development across B2B and B2C channels.
• Conducted market surveys to analyse product performance and customer feedback.
• Worked with team members and key customers to resolve challenges and leverage growth opportunities.

TERRITORY SALES INCHARGE - ANMOL Industries Limited - Noida, Uttar Pradesh

(2017-04 - 2021-01)

Managed and grew distribution network while achieving sales targets.

• Influenced and motivated distributor teams to achieve business goals.
• Implemented market activation activities to improve point-of-purchase impact.
• Managed field sales execution and promoter deployment according to capability.
• Developed and maintained relationships with existing business partners to drive business growth.

SALES EXECUTIVE - Tata Teleservices Limited - Kanpur, Uttar Pradesh

(2015-03 - 2017-02)

Consistently achieved assigned sales targets and handled corporate-sector accounts.

• Prospected new and existing accounts and negotiated products and services.
• Followed up leads generated through research and promotional events.
• Handled customer relationships, technical/network complaints and issue resolution.

Master of Business Administration (MBA) - Marketing & IT - Swami Vivekanand Subharti University, Meerut (2019)

B.Sc. - C.S.J.M. University (2011)

Intermediate - U.P. Board (2006)

High School - U.P. Board (2004)