Naina Dubey

Results-driven Digital Marketing Executive with expertise in 360-degree brand strategy, social media management, performance campaigns, executive event marketing, digital publication management, website project ownership, LMS administration, and CRM operations. Adept at managing cross-functional teams and external agencies, owning end-to-end program marketing from prospect outreach to conversion, and delivering measurable outcomes using advanced MarTech and AI-powered tools.

Senior Executive, Digital Marketing - Transganization Creation Pvt Ltd - Mumbai

(2025-07)

• Architect and execute 360-degree digital marketing strategy across LinkedIn, Instagram, Facebook and YouTube, driving brand growth through structured content calendars, creator direction and cross-platform campaigns.
• Own end-to-end marketing for monthly executive webinar series: pre-event WhatsApp and social promotions, LinkedIn Live management, post-event digital publication creation, attendee distribution, and YouTube publishing with timestamps.
• Drive full-funnel marketing for corporate leadership programs: prospect outreach, business proposal creation, commercial documentation, LinkedIn and Instagram campaigns, CRM pipeline updates and enrollment dashboards.
• Conceptualise, produce and publish the company monthly digital magazine: content ideation, designer coordination, ebook formatting, and online and offline distribution.
• Lead new website go-live project with external agency including hands-on VPS server configuration, Node.js installation and DNS setup; independently developed 3 production-ready web pages and manage ongoing site SEO and content.
• Administer company LMS, building and structuring multiple learning programs; manage Zoho Bigin CRM including pipeline architecture, prospect tracking and workflow automation.
• Produce boardroom-ready business proposals and commercial term documents for prospects and partners; coordinate with external content, design and development agencies.
• Leverage AI tools including HeyGen, NotebookLM and generative AI platforms to accelerate content production, personalise campaigns and automate workflows.

Management Trainee, Digital Marketing - Humankind Health and Hygiene Pvt Ltd - Mumbai

(2024-04 - 2024-09)

• Conducted competitive analysis of 5 healthcare apps and led 50+ qualitative interviews with doctors and therapy centres, contributing to a 20% increase in app registrations.
• Managed social media strategy (+15% engagement), email campaigns via Mailchimp (1,000+ audience), SEO via SEMrush (+25% engagement) and promotional video content (+30% completion rate).

Marketing Intern - Bombay Fries - Mumbai

(2024-02 - 2024-03)

• Executed multi-channel social media campaigns (+20% brand visibility), designed promotional creatives and optimised email marketing workflows for improved ROI.

PGDM - Marketing - ITM Business School (2023 - 2025)

Bachelor of Commerce - G.S. College of Commerce (2020 - 2023)